Gary Henderson: 0:00

My name is Gary Henderson, and I built the creator studio to show you what's possible. Today's episode with Dennis. You is absolutely insane. My biggest takeaway is his dollar a day strategy. In fact, I'm working on implementing it right now. I hit the follow button and let's jump straight into the studio with Dennis. I've known Dennis from afar for a while. I always saw Dennis on stages speaking at conferences and just an expert at digital marketing. And then as I got to know Dennis, I found he helped build like some of the very first big websites on the internet. And he has these really insane strategies around activating like youth or younger people to work in social media. And he has this like dollar a day strategy. And then Dennis and I talked two years ago maybe, and he blew my mind when he told me about a gifting strategy that he has Uhhuh. So I've learned a lot of lessons from Dennis. I'm really excited to have Dennis here in the studio today to talk Dennis, how are you doing?

Dennis Yu: 1:07

I'm doing great, Gary. Man, you got me all pumped up. I'm feeling warm and fuzzy inside.

Gary Henderson: 1:12

You should, you're, you've done. How many years

Dennis Yu: 1:15

have you been at this 30? I built my first website like 32 years ago. Something I'm not even counting. It makes me feel old. Wow.

Gary Henderson: 1:25

So you've been at this. What did you started building websites 32 years ago. That's like

Dennis Yu: 1:31

nineties. Yeah. I built the website for American Airlines cuz the men, my mentor was a CEO and that's how I really got going. And it wasn't just building websites cuz you know, if you wanna buy tickets, it's gotta connect to an engine in the back and we have to build a whole air quote system and has to tie to the frequent flyer database so you could log in and see how many miles you have. There's a lot of application stuff and it's complicated. And then Yahoo saw what I did. So I was one of the first people at Yahoo and I built the analytics at Yahoo. So I got to see all the data and all the things people were searching for and what they did. And I can tell you all sorts of stuff about human behavior.

Gary Henderson: 2:11

Wow. So you went through Web one? Web two. Now Web three.

Dennis Yu: 2:19

You're like, I'm still around univers status.

Gary Henderson: 2:22

Wow. That's a hell of a I got started online, like business wise in 2000 and right at 2000, 2001 started

Dennis Yu: 2:34

building. Yeah. 20 years ago. That's great.

Gary Henderson: 2:38

Yeah. Long time ago, and I thought, I was like, man, I'm, that's a long time but nowhere close to you. And I was just doing small stuff then, like having some fun. Nothing like building the website for American Airlines.

Dennis Yu: 2:49

It was a piece of garbage back then. But we were dealing with HTML four. There wasn't even dynamic HTML yet. Yeah.

Gary Henderson: 2:56

It's, man, it's been a journey. Dennis, how have you been able to stay relevant through that journey? That's one of the things that I've watched a lot of creators is they come up, And they do something cool and everybody's got attention on them. Yeah. They're popular. And then the market shifts and it's not popular anymore. Yeah. So like you've been relevant for 30 plus years, like how

Dennis Yu: 3:21

have you done it? I'm always staying in touch with the people who are making stuff happen. For example, Bruce Clay invented the term search engine optimization almost 30 years ago, and he and I were both around now. He was very successful. He was the first one to build an SEO agency to$10 million a year selling seo. And I would hang out with him and just ask him questions and he wanted to hang out with me, which is super cool. And so I've just learned from people like that. But for some reason, Gary, people think like I'm some kind of expert. I just get to hang around these other people. If I have a question about YouTube ads and I know a fair bit about, search engine ads and YouTube and this kind of thing, but I can just contact Tom Brees. And I was in London a couple years ago and I knew Tom was just outside the airport, outside of Heathrow, I think. And I just said, Hey Tom, are you around? So he took the whole day off and we hung out and I learned all about YouTube and I did remember to at least record part of it to share with my audience. I have a big email list and. And I get to, it's crazy. Like we caught up this last month and I said, Tom, what are you up to? Because he wanted to catch up. He said Dennis, I just wanted to see what you're doing and see what, what's working in the world, a dollar a day, which is the thing I'm known for. And so I showed him, and then he said if you don't mind can I show you what I've done on YouTube for a dollar a day? And I'm like, heck yeah. And so he opened up he does the, a lot of the video editing for Mr. Beast and some, and ads and stuff like that for some of these people that are really well known. He's the biggest performance advertiser on YouTube, according to Google. Oh, wow. This guy is super humble. You, he, you never hear him say that, but you, he could boast if he wanted to. He was showing me, he was logging in and showing me all the stuff that he's doing on YouTube, and he said, yeah, what I did was, and he was pulling out these clips from Mr. Beast's videos and turning them into ads and generating more sales. Mr. Beast is selling products now. Different kinds of products and. He was saying, yeah, I'm using your dollar a day technique. And what I'm doing is I'm finding, when you watch a YouTube video and there's, you can scroll through and there's moments where it spikes. So he, he's finding those spikes and then running those is pre-roll videos. And then, oh, and that gets, so he knows, there could be an hour long video. In his case, most of these videos are like 17 to 20 minutes for Mr. Beast. But there's always a couple key components that you can never really predict or script. He did the same thing for Alex Homoe. He runs YouTube Adss for Alex Homoe, who's like arguably one of the biggest entrepreneurs right now, and doing the same thing, finding these hooks. He was playing one video of Hermo and it was just a podcast interview. And along the way somebody he said, Alex said, and here's the one thing that my mentor asked me that caused me to think. And he said, yes. And that was the quote that when, and then Alex, said these things and that's when people re, hit rewind. What was that He said again? And hit rewind. And that's what causes the spike, right? When you look at YouTube. Yep. Yep. And he turned that into a hook that he put in the beginning of the dollar he ads to sell Alex's courses and programs and whatnot. And he said, if you and I were just watching the video, we would never have known that was the most interesting moment in the video. But like with short form video on TikTok and Instagram and YouTube and all that, what you have in the first two seconds, three seconds is the hook is the most important, which then leads to, the detail of the problem and the offer, call to action, that kind of thing. And he said, I learned that from you and I've been applying dollar day on YouTube and it's made me this much money. I said, holy shit, really? I had no idea. This is so incredible. Tom. I can't believe you're sharing all this with me. This is absolute gold. Can I just, if you don't mind, can I share some of these techniques that you're using? I'd never heard'em before. And he said sure. And I said, I can't believe Tom, you're willing to spend time with me. He said, no, I can't believe I'm spending time with you. So every time I get to hang out with these people, they're, to answer your question, Gary, I'm constantly learning from these other people and I can't believe they're willing to spend time with me. So I have the number one best selling book on social media on Amazon. Full disclosure, TikTok paid me a lot of money cuz they knew that I was a Facebook ads guy. So they wanted everyone to move to TikTok. So of course the guy people trust for Facebook ads, talks about TikTok and they copied Facebook's ad platform. You know that, right? So to make it easy to copy your ads over, and I didn't know anything about TikTok so they gave me, imagine this, Gary, you're me. And you've been fooling around with TikTok ads cuz you know Facebook ads and you know like how to play the game, but you're not a young adult. You don't really understand I feel like I'm getting old. I'm almost 50 and I don't quite understand how some, Snapchat, I don't understand it. But then TikTok leads my hand and they put me in touch with these other people who are very successful and I interview them on Zoom, some of them I fly out and meet them in person over the last year. And I take all the knowledge from all the people who are the best at TikTok, and I write a book based on all the things they said. Because after doing 15, 20, 30 of these interviews, I found they were all actually saying the same thing. There was a common thread in what they said. For example, the hook is the most important part of the video shoot. Vertical cell phone video. You don't need to shoot in 4k. Ryan McGinn says he shoots everything in 10 80. The editing doesn't really matter compared to what's being said in, in terms of who's on camera, so who you choose on camera, it doesn't matter. That's more important than the editing. Oh, I knew that, but I never really heard anyone say it that way. Oh, yeah. When we make ads on TikTok, what we do is we combine three hooks times, three body copies, times five calls to action. So we have 50 different variations. We post them all at once. No, but I thought you could only post like once per hour. No, we go ahead and post'em all at once. Doesn't hurt the algorithms like Twitter post as often as you like, like shit. Really? Yeah. So I'm just learning these things from other people and I put into a book and now even though I can claim I don't really, I'm, I, I'm not, I who would, I wouldn't think like I'm the best at TikTok marketing. Look, I can name all these other people. I think I have 40,000 views or only a few thousand followers on TikTok. Who the hell am I'm just some guy, right? Gary. But I've interviewed all the top people and all of them, they're so busy doing their thing that they actually appreciated me documenting their knowledge. And I have a whole team of people that do this documenting and organizing their knowledge and then structuring it into a book. So that, that's what I've done. I've just, my life, I can't believe it. I get to hang out with cool people like you, Gary, I wish, I know I missed you in Puerto Rico this last time, but I get to hang out with people like you all day long. And somehow people attribute that expertise to me. It wasn't me, it was these other people all along.

Gary Henderson: 9:45

It's just absolutely amazing to use the power of your network, the power of connection, the power of listening and learning to take all kinds of really interesting paths in life and create some opportunities for yourself. Can I tell you one more? Yeah,

Dennis Yu: 10:02

go for it. I'd love to. Okay. A year ago, you you saw that I've been losing weight. I've lost 33 pounds in the last six months, right? And I'm not as proud as I used to be. I'm still, I still got another 30 pounds to go. But a year ago I was with a client in Philadelphia who's a personal injury attorney. And you could say that I was crushing it cuz I was making a lot of money, but my health was kind of garbage. So I'm sure you guys know what that's like. Some of you guys, right? You're making a lot of money, but the other parts of your life are not where they need to be. And I took my blood pressure cause I bring one of these little things with me. You can buy'em on Amazon for 20 bucks and it said like 1 65 over one 30 and I was getting dizzy. And I texted my doctor and she said, Dennis, you need to go to the hospital now. I'm like no. I'll be fine. I'll go in the morning. I'm busy, I have the stuff I need to do and I'm tired. I just flew. I just got off a five hour flight. No, Dennis, I'm your doctor. I'm ordering you go to the hospital now. Wow. And so they did the test. And long story short, I had some health problems from abusing my body. Like a lot of our entrepreneurs friends, do. And I happened to have a friend who, Sam Tejada, who owns a chain of IV therapy clinics. So I did that. I did my blood tests, I got peptides. I, I got analysis from these other doctors on what was wrong with me, specifically what vitamins I was deficient in. Obviously cholesterol, heart rate, all these things, right? Not your regular physical, but a full on DNA sequence. Everything about your body scan you right. Kind of thing. Which is crazy. The things that can tell you my, in the last two years because of ai, it can, the crazy things that can tell you about your body. It's just insane. But this guy, Sam, who's a client of mine, he's like the super connector among doctors, so he knows the CEOs of all the big chains, all the guy who basically is the main guy for stem cells. The Chief medical Officer for Tony Robbins organization, which is Fountain Life. I got to meet all I got to have the number one heart surgeon on my podcast. All these other people, but Dr. Phillip Ovadia, the stay off my operating table. I guess Dr. Oz is technically number one, but I got to interview these people and when I interviewed Dr. Phillip Ovadia, who's a big deal, I just happened to mention, Hey, I got my blood test done and it said this number was high and this number was low. And he said, why don't you send it to me? Send over all the results over to me. I'm like, ah no, I don't wanna waste your time. But he said no. I'll personally help you. I'll and I'll help coach you. And so Dr. Phillip Ovadia is personally coaching me and looking at my stats. Every time I get my blood work done, I send it to him and he tells me what's up. He tells me what these different things mean. And it's like a blessing. So think about this, Gary. Imagine, you're like me. You have a health scare and you have the best doctors on the planet that you are able to talk to and text with answering every question that you have. Cause I'm asking, so what is it about, vitamin B3 and which is niacin and nigen and helping rebuild your N A D levels, is that really gonna help for me? And what if my N A D levels are able to double? Is that gonna help my recovery? Or I'm just asking all these medical questions, but the thing is, I'm getting paid cuz these guys now become clients of mine. Because they all wanna build their brands. They want, like one guy, he has 500 locations for his franchise and he's trying to grow more of them and we're helping Oh, expand their franchises. Cuz I know a little something about how to rank and Google and running ads for doctors and lawyers. I dunno, for some reason I have a lot of doctors and lawyers. I think these guys they have a lot of money and, whatever, it's like a stereotype. But I have a lot of doctors and lawyers as friends. These doctors, they, they have the money and so I'm asking them questions about my health, even though technically I should be asking'em questions about stuff for the podcast and all. But they just love helping. And so I feel like this is not a unique thing that's only available to me. I think all of us, if we just realize we have all these other people that are willing to help us. If we just literally put stuff out there like you do Gary, digital marketing.org, you own that one and you're constantly sharing, you have this abundance mindset. It attracts the right people. It's incredible.

Gary Henderson: 14:01

It absolutely is. Having conversations and getting connection to people learning about their business being able to help them grow their business so they can help more people, I think it's absolutely amazing. But I'd love it if you break down the dollar a day strategy if you could. Like I think that's a place that, like you're known for that. Yeah, I've used it, but it's a place that everybody can implement. Like you, it's a dollar a day. Everybody can find a dollar a day that's 365 days a year. Yeah. Or$365 a year. Like we can all find that amount of money somewhere in our pockets in order to implement a really good strategy to grow our brand. So do you mind breaking that

Dennis Yu: 14:36

down for us? Skip Dar Starbucks one time. So I've spent a billion dollars of other people's money and some of mine on dollar a day. And it seems like it's almost too good to be true. Like it's this magic formula where you put a dollar in and you get$10 back. Now, how does this work? And people will see oh, he did it for the Golden State Warriors. We launched Frappuccino for Starbucks, we did it for Red Bull, we did it for Nike. Like all that, yes, case studies, Google my name, you'll see them. But will it work for me? Here's what it is. Dollar a day is an amplifier of something that is already working. So if you have happy clients and customers that are willing to talk about your product and service, and you're able to get that in vertical video or zooms that are repurposed to make them make'em look like they're on cell phones, and you target that against people who are in that lookalike audience, the people that you know, it's in your niche, the people that you serve, where you help them solve a particular problem to achieve a particular result. Then dollar Day will work for you. So the external feedback of people other than you talking about your result, not a testimonial. Testimonials like, oh yeah, Gary Hends is amazing, blah, blah, blah. And that's, that has no value. I'm not saying it's not true, but where you're actually sharing your expertise, how you solve the problem, how these other people overcame this problem or how they got in a car accident and they got a million dollars cuz the personal injury attorney helped them. Or how they had this health challenge, but they went to Liquid Vita and they got their full body composition done and now they're healthy again and able to play with their kids. Like not as a testimonial, but actually sharing stories. If you can collect these stories from your customers and you put a dollar a day against it, then TikTok and Facebook and YouTube and Twitter and Instagram and Reddit and Snapchat and LinkedIn, all these networks will do the optimization for you. Dollar a day is a testing strategy. We know that one in 10 ads will work. That's just what it is. We did it for the Golden State Warriors, one in 10. We did it for Ashley Furniture to sell furniture one in 10. We've done it for a Dr. Laura, who is a small med spa in Oxnard, California. One in 10, right? Just for some reason, that's like the math of it. One in 10. You have to make 10 ads. One of them will work. I don't care how good you are, how bad you think you suck, just one in 10 will work. That's just how it works out to be. So if you put out 30 or 40 pieces of content, you'll probably get three or four that are winners that you test for a dollar day each for a week. So you're spending$7 for each ad. And when you find those winners, then you put more money against it, and then that's what you use for conversion ads, to drive leads in sales or whatever it's you're trying to sell. So this works for anything where people are willing to talk about what you do, and Dollar Day is just an amplifier of what's already working. It is not a Facebook thing. It's not a TikTok or YouTube thing, although TikTok is a very peculiar example because their ability to target it optimize is better than anyone else on the internet for reasons we can talk about. It's so

Gary Henderson: 17:31

good. It

Dennis Yu: 17:33

is so good. Yeah. There's things they won't admit, but I've asked them and they've quietly admitted that it's true. Like facial recognition in the videos. Yep. Yep. Targeting, they're Listen, your phone. Yep. Yeah. I was at Jake Paul's house. And I made a random as video and it got a million likes on it because it recognized the background was Jake Paul's house. Oh, wow. Not because of me, not cause of Jake wasn't even in it. TikTok algorithm rec. That's why when I do podcasts, I try to point my bookshelf in the back and I'll have like certain objects in the back that I'm trying to trick the TikTok algorithm and they're trying to rank me for, Ooh. That's interesting seo, right?

Gary Henderson: 18:17

It is. So let me go back to this strategy though. So you take 10 pieces of content because you said one outta 10 will work. So we take 10 and we'll probably get one. Even if we don't, we could do another 10 and probably end up getting two after 20. Yeah. We do vertical video and it's stories about results transformation, stories about experience, stories about how people feel. It's not testimonials, right? It's not, I hired this person and it's not scripted. It's, this was my problem, this was my challenge. This is what we did and this is how we overcome it.

Dennis Yu: 18:50

That's right. It's that straightforward. It's everything that's real. All these people that said oh yeah. Keeping it real and be authentic. Yeah. That's true, but that's not really helpful to say that. But when we think, you've probably heard of the three by three grid or, top, middle, bottom of the funnel. Yep. And if you run ads on any network, this is one of those like red matrix moments, you run ads on any network, YouTube, Twitter, Google, whatever, Facebook, you'll see the first choice they make you do is which kind of campaign do you wanna run? Awareness, consideration, or conversion. Those are the three stages in the funnel. Literally go to LinkedIn and hit the ad center and then create a campaign and they're gonna say, what kind of campaign do you want? Awareness, consideration or conversion? All networks use the same three categories. Do you know why you think they're collaborating? I mean colluding or what? Why would they all, is that, does that seem uncanny, Gary? They're all using these same three categories.

Gary Henderson: 19:48

It's the marketing funnel, it's the process that people go through. Yeah, it's the three angles, the target people.

Dennis Yu: 19:53

Yeah. So all these guys have literally told us what they want, but most people, they don't know how to use the machine in the way it was designed. So when they say awareness, consideration, and conversion, that's the same thing as why, how, and what. So the why is you're telling some kind of story that helps people connect with who you are and who you're with and what you believe in. When I was 18, I dropped outta high school and I wanted to be a professional athlete and work at Nike, but I sent my letter in and I got rejected by Shelly Bridges. I remember her name. It burned in my mind so badly that day. I worked so hard. I cut off little Nike Swooshes off of my team member's shoes on the cross country team, and I pasted them on a shoebox. Oh, I flew to Paris to the Louv and I took a picture of myself in front of Nike, the headless goddess of victory, and I was all set on working for Nike. I learned all about Nike. I studied the annual reports. I was a straight A student, and I was so dejected because my dream was to work for Nike, but I had a connection, someone who worked at Nike, and eventually I got Nike as a client and they paid me a million dollars for ads and analytics. I believe that everyone should have a mentor that can help them achieve their dream and see around blind spots that they have. I'm Dennis U and I started blitz metrics cuz I wanna create a million jobs and I wanna create mentorship at scale. So that's an example of a why, right? I start with a story, people can connect with it. I then transition the story into what it means, and then I say who I am in one sentence at the end. I love that. That's an example, a story, one minute story that people can connect with who you are. The whole signature story. Simon Sinek. Start with Why, right? That's a top of funnel awareness thing. If people don't know who you are, but they connect with some story of yours about something that happened, something in your life that then you extrapolate to a deeper meaning. It doesn't have to be some big, huge life event. It could be like this woman at Starbucks cut me off this morning in the parking lot and I was gonna roll down my window and yell at her. But then I realized everybody is struggling with pain, whether you see it or not. And if you could see everyone's pain, you would have a little bit more empathy. And that woman probably got yelled at by her husband. She had a bad day. Maybe she's behind on rent. I believe if all of us realize with just a little more empathy, we can see that behind anger is actually pain and everybody is in pain, and if we can help them, then you, then we can have a different viewpoint on the life. I'm Gary Henderson and my objective is to help people get past their pain and blah, blah, blah. You just start with some story, extrapolate to the meaning and then say who you are. See, that's so smart. Yeah. So that, that can be told in a video ideally. But you could do it in a LinkedIn post. You could add chatt, p t write it. You could say, Hey, Dennis U has this, why, how, what structure? And because it cuz Chatt p t knows now, write some stories that I can use as an optometrist in San Diego or whatever. It's, and it'll do it for you. You can say, Hey if I ask Dennis, let's role play and you're Dennis U Okay, now I'm gonna ask you this question about this and that and it'll answer as me, cuz it knows it has thousands of articles and videos about me. And you can have free consulting with Dennis U. See, yeah

Gary Henderson: 22:57

I've done that. I've asked you questions about you. Yeah. And I've asked questions about, can it help me do this? Can it help me implement the strategy? I would imagine if we went to chat G P T and we said, can you write a custom dollar a day strategy? Oh, yeah. Following plan, it'll help write the full strategy very customized for my type of business, my audience, my goals, my

Dennis Yu: 23:17

brand. Yeah, so I was just giving examples of videos in each, so I mentioned what a why video was at the top of the funnel telling a story. The middle, which is the how in consideration is you're giving expertise. This is how you do this. 1, 2, 3, 4, 5, and then the what is some kind of call to action. You have an offer, schedule a call, join my webinar, put in the email address, buy my thing. Yep. That's all it is. Top, middle, bottom of the funnel. That's it. Make 10 videos in each of those, so you have 30 videos in total. Odds are you'll have one winner in each category. If you don't then make more. Maybe you need to make 20 or 30 to get one or two winners, but you need to, the whole point of dollar a day is, it's a testing methodology so you can find winners and the winners aren't random. The winners are variations of themes that have already worked for you. So what has already made money? What are stories? The whole point of these stories is you're telling real stories. You're not make believing it. If you don't have existing success, you can't tell stories against them, right?

Gary Henderson: 24:11

Yeah. That, and. You've gotta go put in that work and you've got to, you're talking like, I did math and you said 10 videos, three segments. That's 30 videos. Yeah. A dollar a day. You need to test it for a week. So you're looking at like 210 bucks. Yeah. It's not much money to test that uhhuh. You might have to rinse and repeat it another week. So you may go to four 20. Yep. To two weeks in a row to rinse and repeat that and test it. Yeah. But if you are in business, like if you're doing business and your goal is to grow and attract new customers and clients, I think it's the best strategy to implement right now. It is. You said it worked across TikTok and Instagram and LinkedIn and all of these

Dennis Yu: 24:51

different platforms. My favorite is actually Twitter because in the last three years we lost the detail targeting on Facebook. I used to be able to target journalists and particular company names, very even small companies. But on Twitter, I. I guess the, the FTC and the government has been cracking down on Facebook and these other guys that they've not really thought about Twitter. I can target anyone. I can target Kate Henderson. Yep. And Camille Sich. I can target any handle, even if it has two followers. Anyone on Twitter I can target their followers. So if I wanted to, I could say, here, I could write a blog post. I could have chatt b t write a blog post 10 things I love about Gary Henderson, and then make a video based on it. And then take that video and overlay a picture of you and me cuz I was on your podcast and all this. And then target followers of Gary Henderson and I'll probably get a 25% clickthrough or engagement rate crush that so many times. And here's the thing about, cuz a lot of people say, I tried dollar a day, it didn't work. My first question is, what was your engagement rate? Because if you didn't get at least 10%, who the way to find a winner is your first, the engagement rate has to be at least 10%. That means one in 10 people stop and click on the thing. I launched this course on dollar a day for financial advisors. These are people that sell overfunded life insurance and things like that. And I did it together with Caleb Williams, who is the figurehead in that space. And I targeted people who are members of nafa, the National Association of Insurance and Financial Advisors. They're the largest and oldest one. Everyone's a, if you're a, if you sell life insurance, you're a member of this organization. And so if you're a member of this organization, you're gonna know who Caleb Williams is. Cuz he's the guy who's, taught all of them and he speaks at, the conferences and whatnot. So I was getting a 35% link click rate. I've run that ad I started a year ago and it's still running a year later at a dollar a day. Oh wow. Still at, I think it fell to 31% click through rate. That's still one in three people that are scrolling through Twitter. Stop and click on it. Wow. And then you a landing page where Caleb says, Hey Dennis and I put together this course if you're a life insurance agent and you are because you clicked on it. Cause we're targeting members of nafa. Nafa, Nebraska, nafa, California, nfa, Utah, nfa, every nafa. If you're a life insurance agent and you wanna learn to generate leads using social media, we've, Dennis and I have prepared this free course for you. Enter e email below and we're gonna show you how I've done it step by step. So you can do the same thing too. So people enroll in this free course, and then of course it, he sells all these other things to people along the way, but the clickthrough rate was 35% from Twitter. Have you seen, Gary? How often have you seen an ad with a 30, with 35% of people clicking on it? That's speechless. Like I, you don't

Gary Henderson: 27:31

see that,

Dennis Yu: 27:33

like that's the average on ads when people think about ads, like what's a good click through rate for an ad? I don't even,

Gary Henderson: 27:41

I was always happy when I was getting like six or 7%.

Dennis Yu: 27:47

Yeah you should have at least 10%, but how do you get 10%? Relevancy. It's the targeting. Yeah. I was gonna say it's your targeting, relevancy and targeting. Yeah. So just for fun, I had Grant Cardone make some videos teaching about how to make one minute video. So you saw earlier I demonstrated how to make a one minute video or whatever, one minute story. Uhhuh and Grant Cardone demonstrated it. And so I had Grant on video making lots of videos cuz he's that kind of guy. And I targeted fans of Grant Cardone. Yep. And I had 44, 43, 40 4% of people who saw the video stay and watch that video scrolling through Facebook. Oh wow. How can I do that? Wow. I'm nobody, but I'm targeting Grant Cardone and people are seeing Grant Cardone. It's like raw meat to the dog. And it works. I've done this so many times. Think about the people that are on your podcast. It was such an honor to have April Parsons on my podcast. And then you show a picture of April Parsons and you, the thumbnail you target fans of April Parsons. Maybe she only has 200 followers on Twitter, whatever. But you can target all of them. Yep, exactly. Super high relevancy. What kind of CTR do you think we get on that? Oh, it'd be huge.

Gary Henderson: 29:00

Yeah. Absolute

Dennis Yu: 29:03

huge. Yeah. It's, that's a great dollar

Gary Henderson: 29:06

a day. It's so great. I was looking at some stats, so I did, where are we at here? I'm just looking very similar strategy to this. I spent$5 a day, so five x, only one. I did not do, I did not do 10 videos, but I do have an amazing testimonial video from t Harv ER's son, Jesse Ecker. Oh, there you go. And Jesse's talking about his experience with me, Uhhuh, and how the work that we did together is the reason why T harp's company will top eight figures for the first time ever. Wow. And I'll run that as an ad, for example. And I ran it recently and we had a reach of 3,272 and we had 847 people play that. A hundred percent. It's a three minute video. Yeah. Wow. And it's exactly the same. We went to t Harv's audience.

Dennis Yu: 29:57

Yeah. It's like cheating. But once you realize the code of the matrix, you can never unsee it. Yep. Exactly.

Gary Henderson: 30:04

It's just it's logical. It makes sense. Now you have to go do good work. I,

Dennis Yu: 30:08

yeah, that's true. Do you

Gary Henderson: 30:10

know Austin Cleon Dennis? No. So he wrote a book called, still Like an Artist. Have you ever heard of the

Dennis Yu: 30:16

book? Oh yeah, I've heard of that book.

Gary Henderson: 30:17

Yeah. Okay. So chapter six, that's one of my favorites. And it's called Do Good Work and Share It with People. Imagine that's what your dollar a day strategy is go do good work. Yeah. And then take a dollar a day and go tell everybody else all the great work you're doing.

Dennis Yu: 30:32

And so the dollar a day is having other people do the work for you. You're just I think of dollar a day as, when you have a stamp and you wanna mail something, it's postage for delivery. Yep. You go to FedEx or whatever, I don't know what the stamp is now. I remember it used to be like 29 cents, maybe it's 50 cents now for a stamp, but I view it as I'm just putting stamps on things so that Facebook and YouTube and whatever will mail things for me. Yep. So my buddy who was a chief marketing officer at Rosetta Stone sells language software and it was his birthday and I just did a little post on Facebook and I said, haha, Eric, congratulations on turning 50. You don't look a day over 40 now at 48. Cause I know you've been working really hard and I put a dollar a day against it. The next morning I got a cease and desist from the chief legal officer at Rosetta Stone. This ang you ever get one of these things saying, take this thing down and you're infringing upon our IP and all that. Cuz I put a picture of Eric. And I put the Rosetta Stone yellow and blue on it, and I targeted all the people that work at Rosetta Stone in marketing in Rosalyn, which is the suburb of Virginia, where their headquarters is all 200 people in the marketing department that work for Eric. And so these people saw it and they forwarded it around. And so the, all these other people thought, this guy Dennis, must be spending like ridiculous amounts of money running this ad. Why would he waste all this money trying to say happy birthday to our cmo? Guess how much money I spent Gary? Probably like three bucks. 83 cents. Yep. And my buddy Bryce Clark, he, yep. He's a young adult and he bought a car from this dealership, I think it's called Dale, not Dale. Earnhardt Chevrolet in Scottsdale, a suburb of Phoenix and. He got ripped off because they promised that they were gonna fix this other car while his car was getting ready or something. And he had a text from the GM where the GM said, yep, I'll pay for the repairs. And the repairs were a thousand dollars. But then the GM said, Nope, I'm not gonna do it. And Bryce said, oh yeah, I'm gonna leave you bad reviews and I'm gonna tell everyone about how you guys, don't honor your promises. Cuz Earnhardt is a chain of dealerships. And their motto is No bull. So Bryce came to me and said, Hey I'm completely broke. Like I need the money for rent, but this guy was supposed to reimburse me the thousand dollars for the repair. I hear, I have the text showing where he said he was gonna do it. And I told him I was gonna tell him I was gonna tell everyone on social media and leave reviews on Google and Yelp and whatever. And he's haha. Yeah. You go. You ever hear that? Yeah. Go ahead and leave a negative review. I don't care. You can't hurt me. Yep. And Bryce says but what am I gonna do? I, can I do dollar a day? He says he doesn't care. And I said, I don't give a crap what he says. Watch. So I told him, write a blog post about what happened. Take a screenshot of the text message with the GM promises that he was gonna repair the car. And Bryce put up on his blog. His blog has no traffic. It's not like my blog or your blog. We got a lot of traffic. Okay. Zero power random ass WordPress blog. Okay. He runs dollar a Day against all the employees of Earnhardt Chevrolet. And just for fun, cuz I can be an asshole and really twist the knife. I targeted all the executives at General Motors in Detroit that work on Chevrolet Vice President. Oh. Oh. Oh man. What do you think happened a couple days later? Oh, he got a phone call. Oh, he did? And it was the general manager saying please, I don't know what you're doing, but you need to stop. Yes, I'll pay for the repairs. Just stop. What? I don't know what you're doing. Just stop what you're doing. And I, yes, I'll pay, I'll take care of it. Okay. Just please don't like whatever. I'm getting calls from headquarters. All the employees are getting riled up now. Gary, what do you think was happening when we were targeting. These employees who work at Earnhardt Chevrolet and they're, then they're like, oh yeah, this Bryce guy is an asshole. Or he will screw him or he deserved it or, how dare him think. So what do you think happened when the employees who think that they were defending Earnhardt Chevrolet, but they were actually commenting, what do you think actually happened to the algorithm?

Gary Henderson: 34:22

Oh, it hack the engagement

Dennis Yu: 34:24

push worse and it drew in everybody and then it drew in the other dealerships and it drew. So Earnhardt has like Earnhardt, bmw, and Earnhardt, whatever, Ford and Earnhardt, whatever. It drew in everyone else. And so potential customers of Earnhardt. What do you think would happen when, let's say, Gary, you're in Scottsdale and you wanted to buy a car and you stopped at Earnhardt Chevrolet. And what do you do before you buy the car? You Google them, you look, and you see all this stuff pop up. What are you gonna say about that? Yeah, I learned you buy a car, but you see how this guy got treated.

Gary Henderson: 34:52

Yep. I learned that trick from Derek. Do you know Derek Halpern? Yeah. Social triggers. He taught me to run ads to both sides of the argument. Yeah. And he said to split it 80 20, 80% in the direction you're moving 20% the opposite of that direction. Yeah. And he said, what you'll do is you'll hack the engagement and they'll get into it with each other. They'll start going back

Dennis Yu: 35:20

in your comments. Yeah. Let me tell you another one, Gary. You guys will find this as funny. So a lot of people say, yeah, that worked for you, but it won't work for me. So a friend of mine, Logan, had this issue, maybe saw it, and he was leaving his apartment about to open the door. He's still in his apartment. He opened the front door, going to an Easter service. He's dressed up all nice suit and tie and everything. And when he opens the door, as he's opening the door, this pit bull jumps on him, attacks him, bites his thumb, almost severs it, blood everywhere, spraying everywhere, right? And it's this kid, this nine year old kid who didn't have the pit bull on a leash. And I've seen this pit bull before. This thing is mean. I'm not saying all pit bulls are mean, and yes, it's the owner and blah, blah, blah. But anyway, this whole thing happened and it was captured on doorbell, video camera. So I took that video ca I took the video feed and I targeted the people that work at ksl, which is the, if you're in Utah, that's like the big media thing. Like all the TV, newspaper, radio rolls up in the ksl. And like you said, Gary, I targeted both sides. So I targeted first the people that, I love my pit Bull Lovers Club of California. Pit bulls are the sweetest, most adorable thing Facebook group, right? I targeted those guys and then I targeted the other side too. And so then if you saw the engagement, the thing blew up to 40,000 comments. And people were saying like, how dare you, my pit bull's so lovable. He would never, it must have been you deserved it. Or he came into your food, he came into your kitchen and bit you. You shouldn't have had food out that's on you. And I'm thinking and other people were commenting saying he had food in his kitchen. Like when is that against the, like, why is that wrong, dude, the guy sh he should have had the thing on a leash, right? And then they're arguing about whether they should put it down and, following the updates on. So I brought Logan to the hospital and I took pictures of his bloody thumb and all this kind of stuff and the medical bills and whatnot. And, but I got him into the, so then he became the number one news story of that evening in Utah. And they brought in the TV camera with the whole satellite van and reporting live. I'm and here with Logan Young and Logan, tell us what happened, and the whole, you can literally Google it, do KSL Logan Young, and you'll see the whole thing. Caught on doorbell video tonight. Logan Young, is attacked by a pit bull, not on a leash. Live with the story. We have Jim, tell us what's going on. You know how it is, like when there's like a live news thing and they interview the people and they talk about the dog laws and all this. And I, and so I got him social media famous for a moment by YouTube, a dollar a day. And the news would not have picked up on it if we didn't drive that initial engagement. And if we didn't have the video Now what do you think would happen, Gary, if it was just, if Logan just said, yeah, I was, he just wrote it as a text post. Yeah. I was like, way to church. And this pit bull ran into my place and bit my thumb versus the actual video where you can hear the dog barking, see the blood and see, it's blur, right? It wouldn't told the story. Yeah,

Gary Henderson: 38:16

it wouldn't have shown the story. He may have been able to tell the story, but it couldn't have shown the story. I'm not

Dennis Yu: 38:21

Black Lives Matter or one way or the other. I have no political whatever. But remember that whole thing? Where, the foot on the neck thing, if there wasn't a video, none of that would've happened. You're right. Had to have been a video. You're very, so you gotta start with video. You can chat g b t your way around the rest of it and your commentary, but it has to start with video.

Gary Henderson: 38:38

Yeah. Especially the space that we're at today and the attention span of people, you've gotta catch our attention quickly. Video does that. The sounds the different, it's, I'm not saying

Dennis Yu: 38:47

people mad. I'm not saying use it to complain and bop someone on the head like I've done. Obviously you can use this as a weapon to complain, but you can use it for good. You can use it for, I don't want people to think, oh yeah, Dennis's dollar day strategies just to complain. No, there's many ways of using this. Yeah, no, I think

Gary Henderson: 39:02

it's. Look, I think it's one of the best things that you could put into place today. I think it's affordable. I think everybody could implement it. Our goal here is to help creators take another step. Yeah. And I think if you have some results and you're ready to pick up another client or get another opportunity, or maybe go speak somewhere or meet some people, then this strategy

Dennis Yu: 39:25

could definitely help you. Amen. It's amplifying whatever you put in the machine, you put anger into the machine and hate, you're gonna get more anger and hate. Oh. So

Gary Henderson: 39:35

Dennis, one other thing that you talked about relationships, and the last time you and I talked to you mentioned the strategy of gifting and you have a certain price point and you have a certain way that you do it. And I would imagine it's probably one of the secrets to building all these amazing relationships that you built over the years. Can you share that with us as well?

Dennis Yu: 39:54

This one I stumbled upon by accident. So when I was in American Airlines 25 years ago, I was buying lots of software and stuff would just get delayed cuz it had to go through purchasing and they'd had to fill out the paperwork and contracts and they were overworked. And this girl, Miriam, was the one who's in charge of processing all of the purchase orders so we can get the money and get the invoices paid and buy software. I was spending millions of dollars buying servers and our traffic was going up so fast that I had to spend two or 3 million a month sometimes buying more servers and bandwidth. Cause I, I mis projected how much, I mean you would've probably mis projected too how fast the internet grew. I, we just now we know how big the internet is, but back then you didn't know the internet was gonna be like this. I didn't know so I was wrong and so I was always behind and trying to buy more servers and software. So I went to this girl in purchasing and one day I was rollerblading cause I'm always in a hurry. Some of these buildings are like a quarter mile apart. So I have roller blade between meetings as half to save five minutes. And I was about to put the purchase orders down saying, Hey Miriam, I need this right away. But instead I saw she was crying or so I didn't. Put my thing down on, she had this huge stack of purchase orders and I, so instead of putting my thing on the pile, I said, what's wrong? And I sat in her office for 30 minutes and she told me her mom had cancer. And the news just struck her and she didn't know what to do, devastated her. And so it would be an as asshole move of me be like I'm so sorry about your mom here. I need this, get this purchase order process. See ya, I'm late for another meeting. I didn't do that. So I was late for this other meeting. I'm sure a whole bunch of people were in that other room. Were like, waiting, where's Dennis? And so I said, man, that is that, that is horrible. I'm so close to my mom. I can't imagine what that'd be like, hearing this news and being hopeless and somehow in, when I was just chatting with her, cuz I just sat down in her office and, I had to slow down just for a moment. She told me, I don't know why, but just for some reason I asked her what her favorite candy was. I don't know why I did, but I just did. And she said it was Hershey's kisses. So later that night I roller bladed over to CVS and I bought a bag of Hershey's Kisses and I roller bladed back to the office. No one was there past six, cause they all leave at five. And I spelled her name and Hershey's kisses on her desk. And I didn't think, I don't know why I did it, I just did it. I just thought that'd be the right thing to do. And the next morning I hear a scream and and she's running hands in the air and she runs into my office, tears down her cheek because it was so meaningful that I'd listened to her and empathize with her. You know what I mean? You can imagine how that moment was, I thought like maybe there was a bomb or maybe there was something, it was actually a positive thing. All these people are like, why is this girl, so emotional? Because of that, and ever since then, any purchase order that I had was turned around immediately and all the other vice presidents were saying, Dude I've been waiting three weeks and purchasing. They're so slow. And this Miriam girl's so slow. How are you getting your purchase orders turned around so fast? And I said maybe if you just are nice to people, right? They'll be nice to you. Instead of going to their boss saying we need, you need to get down on, on Miriam, cuz she's slow. Don't you be nice. So from then I thought, all right, why don't I play this a little further? I'm an engineer. I can scale this technique. So every Friday I would go to Hallmark. You, I don't know if these stores still exist, you buy like cards and stuff. Do you ever go to the card aisle, Gary? Yep. And so 90% of the cards are all like, happy birthday, or here's your grandson or Wedding or Berea.

Gary Henderson: 43:19

But what, they're all in Spanish here. We're in Puerto Rico, so I can't even read them. But what

Dennis Yu: 43:23

percent of the cards are thank you cards. Almost none. Yeah, I was gonna say very few. Yeah. And I've gone store, I've gone to Walmart, I've gone to, c v s, I've gone to all these different places and you can go to Amazon right now and go check for greeting cards, American Greetings, whatever. There's al there's, it's all happy birthday. Your grandson GRA graduation, you got married. There's almost none of them to say thank you. I'm like, wow, you guys are idiots. I guess the greeting card companies aren't idiots. It's, they're serving in demand and people don't want thank you cards. But every Friday I would go get 10 or 15 of these things and of my own money. American Airlines didn't pay me for this, my own money. I would buy these$5, rent a Blockbuster movie or$10 at Chili's to back then you could actually have a meal for two at Chili's. Now it's whatever. But for$10 you can actually take someone out to eat. And so I would just send every Friday afternoon I'd pull out, I'd open the drawer, I'd pull out a gift card, and I'd say, Doug, thank you so much for getting that report done because I know you stayed late and you did a really good job and here have dinner on me for you and your wife. And so every week I would do this to the point where I thought people maybe would catch on to me and think I was manipulating, but I really was trying to be grateful. I was thinking like, who can I say thank you for? Maybe you have a morning routine where you think about gratitude, maybe you pray, there's things you're grateful for, your family or whatever. And so I just systematize that into sending out physical gifts. And now anyone who orders any one of our courses or whatnot, they get a pair of socks with their face on it and we have 500 virtual assistants in our factory that are working on these socks and doing designs and whatnot. And so it just comes and it has a handwritten note associated with it. Hey, Gary, thank you so much. I really like being a part of Gary Club and being on the show and, I hope you and your wife enjoy this and it's nice warm in Puerto Rico and, thank you Dennis. Yep. So I've just found that gifting, systematizing the gifting makes a huge difference if you actually care, if you actually have something to say. And if what you're saying is personalized instead of just like I, I've heard about Giftology and these other things that, that's just a affiliate program for John Roland to sell knives and stuff. We sell things like, we buy things on Amazon for under$10. I have a list of all these things that are under$10 on Amazon with Amazon Prime, meaning free shipping, and you get a gift note too. I have items like for a buck 50 where it's like a fake pack of Wrigley's gum and it's a little snapper. You click that. You someone offers you the fake gum and actually like z like electrocutes you a little bit. You know what I'm talking about? Yep. I do. For a dollar 50. You can send that with a gift note and just say, it was shocking that we haven't been friends before. I don't know, just just some pun on words and people love that. And it cost you$2, my favorite gift to give is a big B. You ever go to the restaurants At the end, they give you those green Andy's mints with a check or whatever. I'll get a big tub. There's 270 mints in this giant tub thing, and it's$11 on Amazon. Maybe it's 13 now. And then I'll say I mint capital m i n t tell you Gary, how awesome it's been to know you over the years and to contribute blog posts on digital marketing.org. So imagine you get this giant thing in the mail, right? Honey, what's this? Did you order something from Amazon and you open it and it's this big, box of green mint things and there's a gift note saying, and it's oh, Dennis sent us this gift note, right? I've done this thousands of times and it works. Yeah, it's

Gary Henderson: 46:46

such like what Dennis is teaching us is simple strategies that anyone can implement. Simple strategies to grow your brand, grow your audience, right? Toler a day. Simple strategies to build relationships. 10,$15 gifts. Not that much money to really build a solid relationship. So these are like, like the strategies that we should all be implementing on our daily lives. It's

Dennis Yu: 47:10

like dollar a day extended into physical items. It really is. Yeah. It's, it really, you don't have to buy a$5,000 thing, or you don't have to buy some big gift. It's the thought that counts. It's that surprise little gift oh, what's this in the mail? Oh, what's this one thing? My friend Heather Dobson ran social media, GoDaddy and I, she loves rescue dogs and tacos. So I went to Fiver and commissioned a Morgan Freeman voice to have this whole skit about tacos and some other things that she liked, and she loved it. I put it on a webpage and I ran dollar day ads against other employees to GoDaddy so they could see it, including the CEO who saw it. Oh, wow.

Gary Henderson: 47:51

It's such a fun

Dennis Yu: 47:52

strategy. Yeah, and it works every time. It's like cheating. I was gonna say, your

Gary Henderson: 47:57

creativity's just endless too. Like you could just sit here and say, oh, I could run dollar a day for this and I could run like dollar a day for that. I've probably come up with 30 or 40 ways that I could do it just while you've been talking, because when you talk, my brain wonders and I'm like, Ooh, that's a creative idea. Ooh, that's a creative idea. I have a

Dennis Yu: 48:13

whole page of notes. You only is your relationship, so why not amplify that? Remember we said Dollar a day is about amplifying the thing that's already working. So think about who your best relationships are. Think about people that you wanna know and use dollar a day to honor them. Send them a physical gift. Write a, a two minute blog post. Make a two, make a minute video about why this person, what you've learned from this person. If it's someone you haven't met, but you've learned from them, you've read their book, make a one minute video about that. Put that as a review on Amazon. Don't notice it.

Gary Henderson: 48:42

I love that. I really do. Dennis, I have one more big question for you. You said you know that you had some health scares. You said that you switched up your life. Like how do you balance all the professional stuff with. With life, like I, is your life more balanced now? Are you getting to enjoy it? What does I don't know that there's any such thing as balance that exists. Yeah. I think we lean one direction or another, but Yeah. But what's life

Dennis Yu: 49:05

look like for Dennis? So my friend Navine Jane's a billionaire, and I asked him this question and he said exactly what you said. There's no such thing as balance. Cuz one day your daughter's sick and that's the priority. One day you have this, meltdown with the VC and you gotta take care of that. So at any point in time, something is number one and you have to take care of that. But overall there's a balance. And Mari Smith told me that cuz cause I showed her my calendar. I said I got eight meetings today and I'm so busy and now I gotta go fly over here and do this and do that. And she said, oh yeah, here's the way to really cut through the nonsense. Only say yes to meetings that are hell yeah. And if's not hell yeah. Say no. And if you're doing hiring for example, and there's a bunch of candidates and this person seems okay, maybe you'd hire them cuz you know this one thing's good, but this other thing you're not sure about maybe means no. Hell yes. Is the only way to go eight A player, a plus Hell yes. Opportunities. Any, like you always have opportunities. Warren Buffet says, he says no to almost everything. The mark of a billionaire versus a millionaires, they say no to almost everything. It doesn't mean you're an asshole, you just say yes to a few things. So here's the way I look at it, and this is something I learned from someone else. I'm not gonna say his name, but he's super wealthy. He told me this, he said he lives in Dubai, but you might not be able to figure it out from that, but he told me that his life, he just hangs around people that he likes, that he vibes with, not just people who are wealthy but they happen to be wealthy. Cuz once you've made a lot of money, then you try to do things to change the planet, right? Instead of pay your bills. Cuz you've already, retired. I retired 20 years ago. And so his life is just doing that. And so my life, I just hang around with cool people. Like I'm hanging out with you Gary, cuz I like you. I don't think there's any direct business thing that we have going on right now, but I just like hanging around you and hanging around. Sam Tejada introduced me to all these other doctors, which then introduced me to some of these other people. And so I prioritize my time by who I wanna hang out with and how fun it is. And I find that when those things are in place, everything else seems to fall in place too. I love that I get to hang out with the coolest doctors and they're making me money. Yesterday this one guy who's nearly a billionaire is stroking a check for$120,000 for us to help publish his book because he saw that we published someone else's book and got it. The best seller. I wasn't even looking to get this guy as a client, I was just talking to him cuz we were just chatting and he said, can you do that for me? I'm like, yeah. Oh cool. I'm in. Okay. It's 120,000 done. I love that. It's

Gary Henderson: 51:31

fully integrated.

Dennis Yu: 51:32

Yeah. It's not business, it's not work at, a friend asked me yesterday Dennis, like, how do you work so hard? You're the hardest working guy. I'm like, are you kidding me? I just, I spend all day hanging out with people I really like. If I don't like'em, I don't wanna work with them. I don't care how much money they have. Ooh.

Gary Henderson: 51:49

So you've just, I don't care. Yeah. It's so smart. You can't,

Dennis Yu: 51:56

you'd like this. It's not worth the stress and the pain and the agony and the fir. It's just not worth it. I don't care. Yeah. But I can make so much money, I don't care. Yep.

Gary Henderson: 52:08

Spend time around the people you wanna spend time with, do business with the people you wanna do business

Dennis Yu: 52:13

with. I don't even have all these fancy contracts, we just, if we do business on a handshake, they'll sign an agreement or whatever, but I do business on the handshake based on the vibe not on would you ever do a deal, Gary, with someone who's got a lot of money? You got a really tight handshake, but you don't trust them. Oh you, I'm sorry. Really tight. Contract, but you don't trust them.

Gary Henderson: 52:30

No, not at all. I've been there, I've done that. I've been burned many times. Yeah. I learned a long time ago. The contract doesn't really matter. Like it's more trouble than not, like

Dennis Yu: 52:38

contract's only there when you get, when it's time to sue and the lawyers are involved. If everything's going well, no one ever looks at the contract.

Gary Henderson: 52:44

Oh. And even then it's, it's more times than not, it's more trouble than it's worth to sue. Yeah, exactly. It's, it just is, it's it gets into, the lawyers end up making the money and you don't get what you needed. And you caught yourself up in all this turmoil and trauma. Yeah. So like I, it makes so much sense to just do business with great heat. People surround yourself with great people. Amen. Gino has a question for you. He says what's your favorite platform for the dollar day strategy? If you're gonna start with one platform? Twitter's my

Dennis Yu: 53:10

favorite right now because of the micro-targeting.

Gary Henderson: 53:14

So video on Twitter, which Elon said is very powerful right now. So video on Twitter using microtargeting dollar a day strategy.

Dennis Yu: 53:23

If you want our course on dollar a day, it's$497. But if you send an email to stephanie@blitzmetrics.com with the headline, I love Gary Henderson and say, I wanna do Dollar Day on Twitter, then I'll give it to you for free.

53:39

Wow. What an absolutely insane session within issue. Look, his gifting strategy. I think you can use that to build a relationship with just about anyone. And the dollar a day strategy, especially on Twitter, I'm taking action and implementing that right away. So, thank you so much for checking out this podcast hit the follow button. So you never, ever, ever miss an episode. And if you want to join us live, every single one of these sessions is recorded. Live in the studio. If you want your pass to get into the studio, just go to Gary dot clubs slash join. So gary.club/join. Join the club. Come to the studio, live, check this out, get early access, ask your questions, engage with our guests at can't. Wait to see you in the studio. Have a great day, everyone.