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My name is Gary Henderson, and I built the creator studio to show you what's possible. Today's our first female guest. I have Lauren Tickner in the studio. And like Lauren, just a rockstar. Millionaire by the age of 23, helping people monetize their audience. But the big thing that hit home for me was the power of trusting yourself. So in the conversation in the studio, Lauren talked about in order for her to go to the next level. She has to let go and she has to trust and it just piqued my interest. Like, let, go and trust what. And she said it was all about her letting go and trusting herself. And I don't know about you, but. That message really hits home with me. Like really leaning in to filling confident myself. Right letting go of my limiting beliefs, letting go of my past mistakes, right. All the, all the stuff that. That I, I tell myself that holds me back. And trusting. That. I can go do this. So go ahead hit the follow button on the show. I don't want you to miss any of these episodes. Today's episode is absolutely amazing. Let's jump right into the studio with Lauren.

Gary Henderson: 1:21

All right, everybody. Welcome back in the Creator studio. Today's a special day. We've, we've had five sessions here so far, and when I started recording, I, I kind of made a commitment to myself. I was gonna ask the people that I wanted to be there, and I was just gonna let them schedule. I wasn't going to delay production, I wasn't gonna delay putting this out into the world. I wasn't gonna delay anything at all. So what I did is I just shot my schedule out and when I shot my schedule out, what we got back was five guys. So our first five episodes were all guys. And then I started to get dms on Twitter. I got some Voxer messages, I got some direct messages here, and people said, Hey Gary, this is great. But we ever gonna get to talk to some women? Are we gonna have some females that get to come into the podcast? Are we gonna get to learn from? Someone else said, yes, give me time. And then when we were plotting the schedules together and everything, and we looked down, it was still, it was no females. And it was another guy and another guy and another guy. And now we're lucky enough we have Lauren in the studio Today. I met Lauren on Clubhouse, and when I met Lauren, I was like, okay. Uh, young female business coach. And before too long I found myself sitting in the audience listening to Lauren. I would find myself kind of following her around because she was sharing the way she was doing her funnels, or the way she was managing her team, or the way she was taking action on putting together like a real quick course making money, like on the spot. I was like, Ooh, that's, that's interesting. That's not what I expected, right? I judge, we all do. And I judged and I was like, eh. And I, I'd met Tanner and I knew that Lauren had worked with Tanner a little bit, and I was like, this girl's smart. She's young, she's hustling. I mean, I was reading her Twitter bio a minute ago and she said she's a millionaire by the age of 23 without only fans, network marketing or daddy's money. I mean, I think that's pretty damn cool.

Music: 3:31

Lauren, welcome to the studio. Thank you for having me. It's good to be here and great to connect again. Wow. It's been a while since we've had a chat like this and definitely feels like the clubhouse stays, so I'm glad to be here.

Gary Henderson: 3:43

Yeah, thanks for joining. Um, where

Music: 3:45

are you at in the world right now? So, I'm currently in Central America, just traveling around a little bit and then back to the US next week for an event because being, you know, based out of Dubai, I can only stay in the US probably like you actually for a certain amount of time before, um, you know, they don't let me stay for any longer cuz I don't

Gary Henderson: 4:04

have the passport. That makes sense, that makes sense. So you're, you're traveling the world, you're running your business, you're enjoying life. Like you're, you're kind of living the

Music: 4:16

dream, right? Yeah. I mean, wow. I was thinking just last night, like if my 18 year old self could see me now, she'd be so proud. And I think so often we get so caught up in the day-to-day ground of everything that we are doing that we forget to reflect on how far we've come. So yeah, I mean I'm, I'm very grateful even since we last

Lauren Tickner: 4:36

spoke, I feel a lot more free. I feel back then I was still pretty. Pretty attached to everything I was doing, like inside of my business. Whereas now I feel, yeah, there's a lot more, I have a lot more ability to spend time doing the things that I want to be focused on, thinking, et cetera. And um, that really came from me identifying what values do I wanna actually be living on a day-to-day basis, and how can I prioritize based upon those values? And so it's been a lot of like introspection, but at the same time, it's something that I feel like I needed to do because it's very easy to just keep running on super fast speed all the time. But sometimes that prevents you from seeing the bigger picture and how you could do things better in a way that's more aligned to you and what you really want from your life, you know? Yeah. It makes

Gary Henderson: 5:23

total sense. I mean, you had success at a really, really young age. You, um, kind of got thrown into it. You were forced to, to grow up quickly when most kids were at university, probably partying and having fun. You're on your way to a million dollars. Like why did you take the journey different than most people? Lauren, what was it about, like something special in your childhood? What happened?

Lauren Tickner: 5:45

Well, I think that I'm totally unemployable because anytime that I've had a job, whether it's a corporate job or even just like as a waitress, I, I just didn't like the, the way that they were running things and I could spot massive inefficiencies. And it was just really frustrating to me because when you are not in a leadership position, you can't do anything about it. And so I felt like I was just wasting my time. I remember once I had this internship at an influencer marketing agency and they just gave me this spreadsheet of lists that some virtual assistant had in mind, and they just said, okay, just phone them. And I'm like, okay, I'll phone them. What am I supposed to do? And they just said, schedule a demo. I was like, okay, sure. So I'm like, I guess I was doing cold outbound without even knowing what cold outbound was. And I was appointment setting and setting calls for myself with no training or anything, which is just ridiculous looking back. But to your point, I think I didn't really ever plan to be an entrepreneur. I mean, I don't know if, I don't know if you did. Did like, did you all set out, be an entrepreneur? Was that your plan, Gary?

Gary Henderson: 6:48

It, it wasn't my plan, but I'm kind of like you. I get bored. Real simple. Like I worked a restaurant job when I was in high school and I served, I was a waiter and I ran a section of the grill at the same time. Right, because I could only get a couple tables and I was bored if I was just waiting tables. I started a job when I was, I dropped outta college when I was 19. I started a job working for an ad agency. My job was to do the computer programming. I finished a three year project. In one year. I got bored and I quit. So I'm kind of a lot like you. I saw inefficiencies, I saw opportunities, and I took a journey to entrepreneurship at a real young age. Yeah,

Lauren Tickner: 7:29

I feel like some people are just kind of meant for it. And so really similar story because I also dropped out of, of university and I was studying supposedly the UK's number one business degree, but the professors hadn't had their own businesses. And so what was interesting was at the time I had this Instagram account and I was just making fitness content and you know, I would like sneak off into the restroom. While I was, before that I was working in asset management job and people were asking me, Hey, like, you know, can you give me a fitness plan, a fitness program and everything? And I just didn't ever think that that's what I wanted to do because I had always known about personal trainers and. I'm from the uk. And in the UK personal trainers don't make a lot of money. Unless you're like one of the best of the best in Central London, you're probably making like maximum a hundred, 150 K per year. And so I knew that I didn't want to cut myself out at that amount. And I didn't, I, I heard someone say to me once who was working in the job in asset management, she said to me, she was like, well Lauren, you don't wanna mix your passion and your career cuz then you're gonna begin to resent your passion. And it makes sense when you hear someone say that it really does make sense when you hear it, but in reality it's just not true. Because imagine if you could be focused on the thing that you love every single day. Nothing ever feels like work. And someone was asking me once, well, how much time do you spend working a day? And I really had to think about that because my definition of work is very different than I would say most people's. Because to me, work are, the work is the things in which I do, which I feel that sense of dread. To me that's work it require and it requires me essentially forcing myself to do it. So for example, reading a document about some pa legal paperwork, paperwork, signing documents, that for me is work. But speaking to clients, speaking to my team, creating content, this, I mean, how is this considered as work? But it's ultimately, and so what I realized is that I just. If I'm able to have this freedom and this creative space on my calendar, I can kind of creating mayhem quite frankly. But it's kind of good. Like it goes in a good direction. It helps people. It, it, it inspires people. It allows them to achieve the outcome which they're looking to achieve. If, if that's the reason why they're following me. And so for me personally, I don't really, I don't really know how it all came to be, but it kind of just happened organically through me following my passion and through knowing what my core values are. And then from there, I was creating content, attracting people who were also interested in that, which to begin to begin with for me was fitness. And solely but surely I turned it into a, a business. But I really never planned to do that. And so how did I realize that I should turn it into a business? Honestly, it was literally just through seeing other people online. They were traveling the world. They were living this, I suppose, nomadic lifestyle. And I thought, well, to be honest, maybe this is a little arrogant, but the content they're sharing isn't as valuable as stuff that I know is in my head. So what if I was to be able to turn everything I'm doing into an online program and serve these people? And that's actually what I did. And from there it is just, well, everything just spiraled and it was incredible. But that's what I aim to be for other people to, to, to, to this this day now, is I wanna show the lifestyle that you're able to achieve through doing the thing that you love. Because it's more possible than ever these days. And it doesn't have to be as hard as people make it out to be. I

Gary Henderson: 11:10

absolutely love that. So you're in university, you are doing fitness content, you start creating content online. And what year is this? Just to put a little bit of perspective there.

Lauren Tickner: 11:22

Oh, okay. So I started making content online 10 years ago. That was actually when I began, well to be honest, even before that I was always obsessed with the internet. So I am actually Gen Z. I didn't realize this, but it turns out that I am just on the edge of that. And so I had like a Tumblr block when I was growing up. And then when I had this fitness journey and I lost a bunch of weight in a really unhealthy way, I was trying to connect with girls that were also trying to get strong instead of being skinny. And so basically no one was replying to me cuz I made my account private. And then when I made it public, I started getting feedback and, and people making friends with me. I was just trying to make friends, honestly. And that's what, that's how all of this happened and turned into what it's today. But so 10 years ago is when I started the Instagram. I think I made it public a year after that, or year and a half. And then really I started selling stuff. I'd say probably about. Seven, eight or seven years ago. And the first thing that I ever sold was like a sponsored post on my Instagram. I'm like some health bar. So this brand contacted me and uh, I told them, yeah, sure, I'll, I'll promote it. Just pay me some money and send me some fruit product. And I think they paid me 150 pounds, which was amazing cuz that's how much I would've had to have worked in for a whole entire week in the restaurant to make that type of money. So this was so cool and no one could really believe that it was even real. Like my dad kind of would ask me, learn, you know, are you, are you allowed to do this? Is this legal? And um, cuz it wasn't really a big industry back then. And it's funny how much the, the world has evolved since, since, you know, seven, eight years ago. But what's really cool is that only through actually. You know, putting something together and selling it on the internet, that really gave me this level of confidence that, okay, I'm gonna be good. Like if I wanna do my own thing, I'm, I'm sweet. Like I can figure out how to make that happen. But I think the problem is a lot of people make it harder than it needs to be, and they spend time on all these complicated, massive, crazy funnels and, and ads and webinars and all this stuff when actually, I mean, most of the people that are using and deploying those type of strategies, they have a big team who are able to handle that off them when instead I never did that. I, I, I think I ever ran like one webinar and the second time I tried to do it, the technology broke and I was like, okay, screw this. I'm gonna go back to just like using Instagram and the dms, cuz that's what I was always best at and I kept it really simple and I think that's what allowed me to have confidence cuz otherwise I was trying things and it didn't work. And I think that's why people lose a lot of hope through constantly failing. So instead I just found the winning strategy and I just kept doing it and I'm gonna be real. That's pretty much what I focus on today, even still now. And that's been a very, very valuable lesson for me is that when I'm over complicating things, that's when things tend to get, that crashes the obsession. But

Gary Henderson: 14:28

yeah, it, you know, it, it does. I was, I was talking to a couple people this week and we were talking about challenges and we were talking about webinars and we were talking about all this different type of stuff. And you know, you've got people that love challenges, you've got people that love webinars. You've got people that love selling directly in the dms. You've got people that hate it. But what I've got to say is when you find something that works for you, it just makes sense to stick there. And if you don't have something that works for you, it makes sense to explore something else. Because what you've tried just hasn't worked. And like you never know when you find the thing that just works for you. It's like if you know you're good, you know your magic, you know you can help people, you know, you can serve people, but your challenge is getting customers. Your challenge is audience, and you haven't gotten there yet. Why not try something different?

Lauren Tickner: 15:11

Yeah, yeah. No, it's so true. And it's interesting because I think sometimes the thing that you should do is right in front of your notes. So when I was doing fitness, what was interesting is that at all the events that I would get invited to, they would ask me to speak about social media. And it was really weird because I, I didn't really understand why, cuz I never, ever, never had the biggest following. I was always average my size of audience. But the thing that I didn't even realize that I was really, really good at was monetizing that audience. Because when my friends and I, loads of us were sponsored by Gym Shark, which is a very well known fitness apparel brand. Well that company, this was quite a pivotal moment for me and I didn't realize in the moment that it would be, but I got a phone call and he said to me, Lauren, I'm just gonna cut this short. We're ending our contract with you. And that was literally the conversation. It was very short and sweet, which is actually a lesson that a mentor of mine taught me. When you, if you have to let someone go from your team, keep it short and sweet, make the se make the conversation like two or three minutes maximum. And yeah. Anyway, side note, but that conversation that I had that day with the guy from Jim Shark, I didn't really ever imagine that it would be what it would because then loads of my other friends who were also making a lot of money every month from this brand through being sponsored by them and promoting them on social media, well they also got dropped. And so I was like working, you know, with one of these funnel companies and they give you like a 30% commission per month if you send your friends or your followers to, to, to use that platform. And so I had built this really, really simple funnel to basically, it was actually a free fitness challenge and I was making programs from that funnel. So few of my friends were saying to me, cuz they thought that I was still traveling, even though I wasn't making money from Gym Shock anymore. They were like, how are you still traveling the world? And I said, oh, I'm selling fitness programs. And they said, well how can I do it? And so basically I gave them these funnels cause I was thinking like, yeah, I'm gonna be able to make some affiliate commission here. And some of them launched and they were making tens of thousands a month now just from the funnels that I'd given them because they already had an audience. And so, I didn't really realize that. I guess I, I was pretty good at like selling things on the internet, but the reason why I didn't think that was just because I was really, really focused on just making content. And then anyway, a few years later I saw this ad online, which was someone who was selling this personal branding online course. And I didn't really know what, what is an online course cause I'd only known about fitness programs and I'd only known the fitness industry. Like I was super immersed in fitness. And then I saw this guy's like personal branding course and I'm like, well he's selling a personal branding course. And I know, I knew, I knew he was literally making like hundreds and hundreds of thousands from this thing. I was like, well if he can do that, so can I. So that's when I kind of formalized everything together. But honestly it was three after I first toyed with the idea of potentially helping people with their own audience monetization, which is kind of funny. But like sometimes we, we should just really look at like, what are people asking us for help on what are we getting invited to speak about in different events or something? Because that's most likely the thing that we're gonna be able to monetize the best. And so from there it was pretty much just doubling down on that. I stopped doing everything that I was doing with fitness, focused on the personal branding, social media stuff, identified why are most of my clients buying this personal branding thing. And it's so that they can get high paying clients online. And ever since then, that's pretty much been my focus.

Gary Henderson: 18:57

Yeah. I love the, it's such a simple concept. It works. We all make it too complex, but all we need to do is actually show up and do good work and then we need to help someone else achieve the same results we're getting. Maybe they'll even get better results than us. But that's what you did, right? You, you did fitness and then you made this little shift and you were doing these funnels and then you helped your friends that also got let go from their endorsement deal, do the same funnels and make money. And then you saw someone and you're like, well, they're doing personal branding stuff. I wanna learn that. You went and learned it, you started doing it for yourself, you got yourself to a point where you felt confident to help others and then you reached your hand back and you helped others take the journey right with you. Well, the interesting thing, yeah, go for it. Sorry, go ahead. No, go for it.

Lauren Tickner: 19:42

Well the interesting thing was that like I didn't have to learn personal branding cuz I was al, I was already doing it better than the person that was selling the course. And I think what's interesting is that like, I don't know if there are many women who are actually listening here, but I think especially as women, like we're really, really doubtful of ourselves. So this guy like literally had like a very small following, but he was making all this money. And so I just thought to myself, well if he can do it, why am I too shy to do this? Like, what's holding me back? Because I literally had to be in the most ridiculous physical shape before I felt confident. I do fitness coaching and then I thought, oh well I should have millions of followers if I'm gonna teach people how to have a personal brand. But at the end of the day, I wasn't identifying like my actual sweet spot. Which was showing people how to sell high price packages online, cuz that's what I was doing very successfully. And to be honest, you don't need to have a big following to do that. But that's a, a side note. And so I would just challenge anyone if they're having any doubts on like, why they sh you know, why can't you do this thing? Or, or they're, you're telling yourself a story as to, well there's other people out there that are better than me. And yet, like, of course there's always gonna be people out there that are better than you in some way, shape, or form. But it's about, it's about how you connect with your audience and the people that you can help differently. So for example, this guy, and actually he's a friend of mine now, um, well he actually, it's him Gazi, right? So, um, he's pretty pre, pretty huge these days, but back then he had a really small following. Um, and what's really, really funny is that like back then, um, I saw him in the way that he was doing it. And uh, basically I just knew what I've, I've actually got more experience at this point, like why am I too nervous to do this? And it's because I think I was always, I was always potentially placing judgment on other people. Like I was thinking, well they should have a bigger following before they do it. They should be in better shape before they do it, et cetera. When really that viewpoint that I was having on others when I was like 18 years old, 19 years old, that was causing me to actually doubt myself. So that was pretty interesting. It's

Gary Henderson: 21:49

our personal beliefs of ourselves. Keep us from so much we judge ourselves. We're so critical of ourselves. We have all of these weird opinions. Um, I had a mentor one time talk to me and, and my dad was an alcoholic and they talked to me about alcoholism and they said, you know, Gary, if someone's been sober for 20 years and you're just now getting sober, you don't wanna learn from the person that's been sober for 20 years. You wanna learn from that's maybe been sober for six months because they know what it feels like 20 years. Like, it's real hard to remember what that first six months felt like. If you just start going to the gym, right? Like you just start working out. You haven't worked out in years. Those first six months are gonna be hell, you might get injured, you gotta go at a different pace. And if you've been going to the gym for 20 or 30 years, you may have a really hard time relating back to that. So remembering that, you know, if we've taken a step, we can help someone just behind us. And I think everyone is at a point in time, honestly, that every single person in this room, everyone listening to the podcast, I think everyone has a skill that they could help someone else learn, help someone else do, and help someone else be better and, and charge them money. What do you think about that?

Lauren Tickner: 23:03

I agree and I think that there's kind of, there's always nuance to everything and I think that ultimately it's, it's your self-image is what's gonna dictate whether you go out and do something or not. And so I hear all the time people that want to. For example, increase their prices, right? But they're just too afraid of rejection and that's ultimately what's preventing them from doing it. Cuz as a kid they were rejected for something or other. And so we always have to look at like, what actually is ultimately the cause of why you're feeling that way? Because it's a feeling. And then that feeling shows up as an action that you're taking in the world or not taking an action is also an action. So when I was really just trying to figure out what, what, what can I do and what should I do? The way that I I did it is I just put together a couple ideas, a couple concepts, had a few conversations with people to figure out what I, what exactly is it that they would want. And so that I wouldn't spend all of these months and months building something like I had, when I was in fitness, I'd built this massive program for fitness, uh, university students to lose weight. And of course they're not gonna spend money on that when they can spend money on vodka, right? So I was on a really bad market there and so I, I, I didn't wanna make that mistake again. So I essentially just approached people. I put out a few messages on social media, like, would anyone be interested in this? Had some conversations to adapt what I thought I could potentially put out there as a potential product. And from there I was able to refine it and figure out the marketing message because that really gave me confidence that there are people out there that want this. But I had to be willing to do some work without receiving a dime for quite a few weeks so that I could figure out what exactly is it that people want and need. But I was committed to the long term, you know? And I think too many people are committed to the short term only that they won't do a few extra reps in the moment to figure out what's gonna be best way into the future, you know? Yeah,

Gary Henderson: 25:01

I do. So the first offer you made there that, that offer, that you talked to a couple friends about, that you put some fillers out, you made this first offer. Is that the same offer that you have today or how has it evolved?

Lauren Tickner: 25:13

What's really interesting is that it's more similar today as it was back then than it was, let's say a few, a few months ago. Because I think it's quite easy as you begin to scale, to be able to see, well this client needs that and this client needs this, and a few of these clients need that too. So let's just add it. And then what ends up happening is the things that you are offering become way too fat. And so then you become generalist. And I think a few years ago, let's say in 2020, being a generalist was okay because in my market I am, I'm talking about my market here, which is like online business and getting clients online, et cetera. And building a brand online like that was fine to be more general a few years ago, cuz the market was less sophisticated than it's now. Cause people were just getting in to the online space. Whereas nowadays people already have the basics down. So what I was doing a few years ago was way more general. It had to be. But then as time went on, we would get a few clients who needed this and that, and this and that. And what ended up happening was we were trying to do too much for too many people. So now we've stripped it back. We look at everything across seven different areas. So from, you know, when it comes to like, what we were always doing with, with our clients for example, is we would have them come in and we would analyze, okay, what's their product? How's their authority looking like in their audience? How's their lead generation? How's their lead nurturing? How's their sales? How's their client experience and loyalty? And then how's their operations and company structure and team? So we would look at those seven areas and then we would essentially consult throughout those seven areas and it just became too unscalable. So it was fine for some of our most hands-on clients whereby we were doing, you know, rev shares with them and they were bigger companies already in the millions, millions of dollars. But with our clients who were, you know, more general, it was just too much and it wasn't necessary. So we've actually recently gone back way more into focusing on Million Dollar Audience, which is essentially selling high price packages to your audience. And the reason why we did that is because that's our bread and butter. I mean, this is what people probably know me best for anyways, is like turning social media attention into dollars and using like DM strategies to be able to do that. And so, yeah, I mean it's funny because that's kind of how I first began and I got distracted and deviated from that because there's all this stuff that I wanna do. And as entrepreneurs we always wanna do more, right? But at the end of the day, just cuz we want to do something because we need it and we like it ourselves, doesn't mean it's the best thing for the business. And that's been a really hard lesson for me cause I like to do a lot of stuff all at once. Um, so I'm having to, I'm having to tame it myself, which is challenging. But, um, it's definitely worth it because especially if you don't wanna be continuing to do everything for all your clients all the time, then it allows a, a much more simple process, for example, for my team to understand on how, how to replicate those results. Because if you are the genius with the knowledge inside of your head and you have the magic touch and can always solve all the problems just through your intuition and just through your experience, that's not something that can be repeatable without you. And I knew that I didn't want a business where I was the one that everything depended on because if so, then I, for me, it's quite a trapping feeling and it's not something that feels good to me. But I think in the beginning, it's okay if that's the case because then you can get the systems down, you can get the processes down. But I needed to make sure that I could replace myself. And so that's taken a lot of discipline. And one of the things that one of my mentors right now is, is, is teaching me is that, you know, the entrepreneurship and becoming a better leader and, and really scaling the company is all about learning to let go and trust. And so that's what I'm working on right now. Ooh, I

Gary Henderson: 29:05

love that. I wanna back up, but I wanna come back to the let go and the trust. Um, I'm just gonna write a note, but I wanna back up just a little bit. You, you said million dollar audience and you said high price ticket. So when I hear million dollar audience, I think I can make a million dollars from the audience. And I know the question everybody says is, do we need to have like 200,000 followers? Do we need to have a half million followers? Like, let's get into some numbers. What does it take Lauren to make? Like what does it take to have a million dollar audience? What does it take to be able to put these high price packages together? Um, what, what kinda numbers

Lauren Tickner: 29:39

are you looking at? Yeah, so I was speaking to someone just a few weeks ago, and I think he has about 350 or 450,000 in his audience. And he was trying to sell this$9 per month membership, which meant that if his goal was a hundred grand a month, he was currently making less than 5K a month, even though he had more, let's just say more than 300,000 followers. And what's really interesting is that he would have to have more than 10,000 p people paying him nine bucks a month to be able to hit his goal, which is an awful, awful lot of people. Even when my fitness business was at its peak and I was, you know, selling literally thousands of these online programs for 50 bucks a pop, like I can't tell you how hard it's to even sell to like a thousand people. That's a lot. That's really a lot no matter the price. And so what I realized was that a lot of people have this misconception that a bigger following means people are making a lot of money. And so I'm really trying to share the conversations that I'm having. Cause, and Gary, you're probably the same in the position that we're in. We get a lot of people coming to us just because they see the businesses that we, they have, that we have, sorry. And they come to us in, in desperation to burn us in absolute desperation in need of help right now. And. I'm talking to people all the time with more than a million followers. Even I have this, this one client that I think of right now, she has a YouTube channel of more than a million. Do you know how hard it's to get to a million on YouTube? It's probably the hardest platform to do that on other than a podcast. Um, and she's just totally, totally unable to convert sales. She just can't do it. And it's not because she's bad at selling, it's cause she just doesn't have the confidence to do it. And it's pretty interesting cause she's so willing to make this content that's seen by hundreds of thousands of people all the time, but she just won't sell. And so I think it really comes down to us as the founder and as the one who is building the brand or the company identifying that how we see things and our belief about things is gonna be what ends up happening in the real world. So let's just say as an example, right, you have a million followers, but you believe, oh well I don't need to sell anything cuz I'm gonna make all the money from brands that are coming towards me. Well, that's gonna be what happens cuz you're not gonna take the actions to build a product and sell it. So for example, we know, I mean there's a lot of members that we work with that have less than 10,000 followers that are making high six figures per year. And then there are clients of ours, members of ours who have more than a million, who are making low six figures per year. And the way that they're making it mainly is through brand endorsements in the beginning. Because it take, it honestly takes longer and it's harder for us if someone is setting their ways with a bigger following than someone with a smaller following than who's hungry. So it's quite interesting because there's actually no answer. And to be honest, I know a lot of people that are very, very, very successful, that have zero audience at all and they get clients through different ways. But I think it, it doesn't really matter. It really doesn't make a difference. I think an audience helps with your authority and your credibility and obviously gives you a platform to sell to. But if you're not willing to actually sell to them, then you're not gonna make any more money than someone that has a smaller audience. It's just the same thing. Cause you're never putting out offerings in front of the people that you do have there.

Gary Henderson: 33:20

Yeah, that makes total sense. And what's a high price package to you? You mentioned high price package. So what kind of price point are we talking about here? Are we talking like getting 10 people to pay a hundred thousand dollars a year? Are we talking getting 20 people to pay$50,000 a year? What kind of price points are you playing on?

Lauren Tickner: 33:38

Yeah. So for me personally, the belief is different than, for example, some of our members. So in our marketing, this is what my team came up with. I, I was always saying between five to 50 K, but they were, they, they told me it should be like between 2.8 to 10 k plus. That's kind of the, the terminology that we came up with that actually connects better with our, our potential clients. But for me, you know, and Gary, maybe you're the same like stuff that I've joined in the past. I mean, I've spent six figures and for me, that's a high price package. But it kind of also just depends upon, like I'd say, the scale of your business and, and your understanding of investing into your business. Because whenever I've done that for a high price, then for me, that's what gets me to take it seriously. Like if I'm spending 2.8 k for me, that's low price. I'm, I'm not taking that seriously. You know? So if I really need to commit to something, then I personally find that if I pay more, then I'm gonna actually show

Gary Henderson: 34:30

up to it. It makes total sense. And I did a little bit of math while you were talking, and if you have an audience of 10,000 people and you can convert 1% of that audience, that would give you a hundred customers. And if those a hundred customers paid you$10,000 throughout the year for your products, your programs, your services, your high ticket offer, then that's a million dollars off of 10,000 people. Mm-hmm. And I think it's totally doable. Is that, is that the type of, like, is that the type of results you're getting for clients? Are they, you know, 10 to 20, 30,000 audience, smaller audiences? They're growing, they're growing the right type of audience. They're putting out offers, right? 2.8 to 10 k. They're getting, you know, a good number of those people because they're growing the right audience. And now they're not having to work their ass off. They're getting to go live their life like you are and travel the world.

Lauren Tickner: 35:22

Exactly. It's about the right audience for us. And to be honest, this is the debate that we have internally all the time. All the time. Because audience can also be your, your personal network, people that trust you, you can do joint ventures and use other people's audiences too. So there are many different ways that you can actually get in front of those right people. But ultimately I really believe that people think that they need more than they actually need. And same with money, by the way. Like they think they need more money than they actually do. But when it comes to, um, audience size, I mean, you don't need 10,000 followers to get those 10 clients, as you say, or 50 clients. You do not need 10,000 at all. You need 50, right? You don't need this massive audience. But it helps. Of course it helps. And so we are really all about the monetization of the audience rather than the actual growing of the audience. That's not something that I'm particularly obsessed over because I think you don't necessarily need to grow more. You need to replace the following that you have now with the right people. I mean, I lose thousands of followers a week, thousands, but why does my following not go down by thousands a week? Cause it gains thousands too. And this is just normal. I feel like a lot of people are nervous about losing followers or something, but I think it's a good thing. It's kinda like cleaning your email list, right? It's gonna allow you to have higher deliverability rates, more chance of getting found in algorithms, et cetera, et cetera.

Gary Henderson: 36:54

I love that you said if you wanna sell 50 people, you need 50 people. Um, I used to run a lot of paid traffic for a lot of big name coaches. And we would work with like Lewis Howes for example, and Lewis would set the goal and he would say, let's get 5,000 opt-ins for the training. And we like, well, how many are we gonna sell? We're gonna sell 200 people. Well, let's just go get 200 opt-ins. No, we can't do that. We've gotta go get 5,000. Well, why? Well, because we gotta have a full crowd and we gotta have a full webinar and we gotta have this, this, and this. And then I had another client, Andrea, she sold aromatherapy certification. We grew her to$6 million a year certifying aromatherapist. And we would get like 65,000 leads to sell a thousand people. We knew the thousand buyers. But in order for her to show up, for her to have confidence, for her to feel like the launch was gonna be successful, for her to have the energy to push through, we had to go get that many opt-ins. It was 65,000, 70,000. Hell, one time we broke a hundred thousand opt-ins for her launch because that was in her mind what success was. She needed to sell those thousand units to hit her revenue goals, but she needed to see those big numbers. It sounds like you found a way to almost work on the mindset of your clients, so they don't have to, they don't have to think that way. They can think quite like a little bit different. Do you do mindset work with them to get them into that, that frame of mind?

Lauren Tickner: 38:19

Yeah, I think it's, so one of the big things in, in that I've learned over the last few years is also about like disqualifying potential clients, right? So for, for example, we don't wanna work with everybody and ensuring that we set expectations on the front end is really important. Cause if somebody does wanna build like a massive audience and scale and grow their following, we just aren't the best company for that. That's just not what we do. Like our focus is not on, on just getting UMAS followers. Like we don't really care about doing that. Our thing is all about ensuring that people can build the right audience and the audience that they can put their products in front of that are gonna be interested in purchasing from them. And also building a community. Because my whole thing is like the ring, the thing that got me excited about business in the beginning is I really love this concept of being able to create content and then having a safety net on the backend that turns that content into the clients that I love to work with and the customers that I wanna work with and the members that I wanna work with, the community that I enjoy and that share my values. And so our goal at Impact School is the same thing. How can we ensure that anybody that we work with can actually put out the message that they enjoy? And then on the backend they have this safety net that then takes those people, brings them into some type of sales process, which is just ultimately a conversation. And then from there allows that person to join the thing that they pretty much wanna join anyway, cuz that's why they're following our client in the first place. And so I think again, people kind of overcomplicate it and make this kind of super salesy process, which then feels really inauthentic. And I think that's what gets people to hate their business, to be honest. Whereas my process is like, and I'm asking this to myself all the time, do I love my business right now? Do I love my business right now? Because if I don't, then something that of alignment. And I also would never want. A system that we would set up in someone's business to be something that they hate and resent to. Cause I remember when I had more than six figures per month in, in like when I, I was basically having these salaries that I pay, uh, six figures per month, sorry. Um, and I was just like so stressed all the time cuz I had so many people working for me. Oh my gosh, it was awful. And so I just constantly felt like this tight throat feeling, you know, because I had to spend so much and I knew, okay, well I need to make sure that I make that much money so that I can pay for those expenses. Or I'm gonna have to go back in my own personal savings and basically invest into my company. So it was like this constant state of anxiety that I was in to make sure that, that, that, you know, would be covered. And so that was a really bad feeling. Like I've never felt that stress in my life and really I was the one that put myself in that situation cause I thought that's the business that I needed. Whereas instead, when I had a less complex business with way less people on my team, like now 20 people, before 47. And I love everyone that I work with. Whereas before, to be honest, I don't even really remember, remember any of the conversations that I had with any of them. Cause I was always so distracted when I was talking to them. So I never really got to build these relationships or connections with anybody that was working for me other than the fact that they were just like executing on stuff and I just wasn't the person that I wanted to be back then. And this was a really hard thing to learn. Cause I think so often we see, like you just mentioned, those huge numbers that people were striving for. Like, you know, 2000, 5,000 people signing up for this, this training. But when I was able to let go of what I thought I needed, cause these big numbers you see other people achieving, I realized, like, to be honest, a lot of the people that are hitting those huge numbers, they don't have the lifestyle that I want. They don't have the same values as me. And to be honest, most of them are totally miserable. And I didn't want that for myself and I didn't also want that for my team. I wanted to really have a business that I love to run. And for me, I also realized that when I'm in this state where I'm really enjoying what I do and I love what I do, it's not complicated. It's not, it's not so crazy stressful. Then as a byproduct of that, and maybe this is a little woowoo, but I feel that it's how you shop up energetically. Then I'm bringing in these clients that I legitimately love working with. And I feel like that was such a realization to me because then I love working with them, my team loves working with them. And guess what? Those clients end up staying three to four to five times longer than the other clients who would just come in for a program and then not stay or not refer anybody else because it just kind of feels like they're getting churn through this giant mass machine. Whereas instead, scaling intimacy is something that I'm a true, true believer in. And I enjoy doing that with my team, with, with, you know, even myself when I go in there, speak with our members and clients, it's enjoyable because they're people that share your values. So I'm always asking myself, how can I ensure that I love my business and that it's a company that's actually being run with my values? Cause I think a lot of people put these values on paper, like, yes, accountability is one of our values. Fun is one of our values. Like integrity is a value That's not a, that's not real. Like that is not real. How what, what do you truly believe in? Like how does it show up in the world? If you were to congratulate your team, how could you use those values to actually congratulate them? If you were to look at all of your clients, what do they all have in common? If all the clients that you enjoy working with, that's how you really figure out what are your values? And for me, that's probably been the best thing that I ever had done in business because now it is just super enjoyable and I'm making, making the decisions based upon what I really want. Cause as the founder, we're the one who had that vision in the beginning, that idea. And ultimately we are the one that must go first and be the leader. Cuz the leader is the person that takes the lead and that goes first. And so we get to see what we want. And then take the steps to make it a reality. And so for me, I was realizing, wow, I've been taking those steps for reasons that I don't even know. It's like I was kind of just seeing all this content all the time in the industry and all this stuff, and taking it as just, okay, it must be a rite of passage. But it's not. It's absolutely not. We get to choose the business that we want. And yeah, there are best practices that work, but what's really interesting is that most of the best practices, for example, everyone's always like, you've gotta spend more money on ads. He who can spend the most money wins. Well, I don't even run ads right now. Yeah, we're about to start spending a little bit, but I mean, I, I take home much more than a lot of people that are spending hundreds of thousands on ads. And I don't say that to, to brag, but it's just a fact. And it's interesting because I don't really think that these days comparing yourself to other people or just deploying all the strategies that work for them is the best thing to do because we're all, we're all different and unique and, and so yeah, that's just something that I kind of had to learn the hard way through burning through a lot of cash and getting myself super stressed. But yeah, I'm kind of glad to have come full circle now and realize these things so that I can share them here. I, I was

Gary Henderson: 45:49

getting ready to say the exact same thing. It sounds like you've gone on this journey of starting out with what was a pretty simple business. Making it way more complex than it needed to be. And then now kind of coming back and, and simplifying it again, getting yourself back into alignment to your core beliefs and your core values. Making sure that you're living those, and you're a great example of those. Making sure your team gets to live those values and making sure you're attracting clients that do. And then you've created what is a pretty easy replicatable system for your clients to go and have similar, sometimes maybe even better results than you. I think it's just absolutely masterful. But I want to go back to the let go and trust. So you've got this system kind of pulled back down. Now you've got it simple. You've got kind of the flow working. You've, you've got it running. What do you need to let go of, what do you have to trust with what is as an entrepreneur, I'm just like you. I've got my hands in everything. We've got 15 full-time team members. We're building tech, we're running a community. Every single person here is a, um, either a tokenized or a paid community member. Um, so I scale intimacy day in and day out, you know, connecting with people. You and I are a substantial amount alike, but what do you need to let go of? What do you have to trust?

Lauren Tickner: 47:05

Oh man. Well, don't I have to trust? Wow. So I think the hardest thing actually to trust is ourselves, because we are the ones who. We see every single little nook and cranny that is potentially not optimized. We see every mistake that we've ever made. We see every error that our team has also made. We see all the things that are wrong. And I think it's very easy to forget all the things that we have done. Right? So I was talking to a friend of mine who sold his business for 700 million US dollars. Yes, 700 million. And we were talking just about impact school. And having exited his business, he had become really empty. Cause his business was like his baby. And he had gone through years and years and years of due diligence, preparing his company for exit investor meetings, this, this and that. And he said to me, Lauren, you have the dream business. You literally have the dream business, a lifestyle business that spits out cash flow every single month. And that is rewarding for you to run. So why are you not enjoying it more? And I had to really sit with that. And I had to think, why do I get so stressed? Why do I take on more projects than I need to? Why do I have this giant team? And what I realized is that I didn't trust myself and my ability in leadership, I saw myself as a really bad leader, so I hired way more people than I needed, a bit than I needed so that I could actually dilute the responsibility. And so after getting really real about that, what I had identified is that, wow, I just need to actually trust my intuition and my judgment. I've been in this industry for a long time, comparative to the, the, the lengthy industry's been around, I suppose, and I'm one of the people that probably knows it really best inside out. So why am I, why am I so doubtful of myself? And I think it's just because I was seeing all the mistakes that I'd ever made in the past and not, I wasn't able to give myself any credit for anything that I had done well, and I, I, I really think that this is very common for entrepreneurs. While we may not be perfectionists in the sense that we make things look physically perfect and, you know, we ship things before, maybe they're a hundred percent ready and perfect, but we do that so we can get feedback and implement and improve and get that momentum that we need in order to survive. But cause of the mistakes that I had ever made in my life, literally, or entrepreneurship, I was just so full of doubt. And I think that everyone is, Unless you are totally, totally just a narcissist and you are oblivious to everything going on around you. I think a lot of people, they do have these just constant feelings of like, oh my wish I was doing better. I need to do more. But if instead we were to look at what have I already done? What have I already achieved? What is the impact I'm already making? How does my community see me at this exact moment? What type of results are my members and clients getting today? If we were to actually start looking at that with a more realistic frame, I truly believe we would all be so much happier and we would have more confidence to be able to let go and trust in ourselves. And so what I started doing every day is literally just reading client testimonials at the beginning of our daily huddles. Every day with our team, we, every single one of the coaches that support our clients, they go through a client testimonial. And it just reminds us all, every day of the impact that we're making truly. And so in order to let go and believe in and trust in myself, I had to stop playing small and I had to actually start creating from where I wanted to be rather than where I was right now. So what did that look like? For example, hiring people who were way more experiencing better than me in all sorts of different things that knew things that I didn't have any clue about. So that we could actually grow and expand because the business is only gonna expand to the level of knowledge of the founder. And given that I was doubting myself and given that I knew that I had a lot to learn, I didn't wanna be the bottleneck cuz then we would just stay where we were at. And I didn't want that. So I had to hire people better than me because I kind of think about it like, I don't know if you think about like a a a A cup a glass, right? Well the cup is the size of the cup is right now. Whereas instead I needed to make the cup bigger so that I could pour more into it. So I had to bring on people better than me so that I could expand the size of the cup, let's just say, and that more would be able to fit in. And what was beautiful was that when I essentially let go of team members that weren't really getting us anywhere, that were just staying for the sake of them doing some stuff that was pretty much activities that were moving the business sideways instead of moving us forward. So I did this thing, I call it a revenue review, where I looked at literally every activity going on in the business, like literally every single thing, including the things that people were doing that wasn't documented. Literally we listed all of it down and we probably cut about 90, 95% of things. We were doing so much stuff, it was insane. I was even spending tens and tens of thousands a month on building a software company. Which ultimately RU realizes just a huge waste of our time. Okay. Um, so we cut that. We cut a bunch of different other staff. I had an agency as well, just deleted all this stuff, deleted, got rid of all this stuff. And from there then we were able to focus and I was able to cut out a lot of dead weight. I was able to, you know, if some of my clients needed, some team members redeploy those people into their businesses. And from there we were able to just focus and bring on a players onto the team. And I think this is something which is really, really, really, really undervalued. So I had before had some virtual assistants and some, alright, team members. Okay people, but they just weren't experienced. And when I started bringing on like truly experienced people for me, I was able to actually trust them. And we got a really great operations framework into the business that we're using now to this day, again, I was able to trust in the system and I think I was the ultimate bottleneck because I didn't trust in myself cuz I didn't have the skills to actually take the business to where I needed it to be. And so I think one of the things that I realized back in like 20 20, 20 21 especially was I'd had a really great like high profit cash flow business, but then I turned it into this thing which had become like not super low profits, but super high stress. Cause I had to, every single month pay out so much to my team and. Yeah, I mean, it just kept, it kept me trapped. So I had to trust in the process, trust in myself, trust in the team that I had brought on and realized like, I'm responsible for all these people that I've brought in. So if they screw up, that's not me. For not, not vetting them properly and for not making sure that the system's running. And as soon as I was able to actually accept that and accept this is me, this is my life, this is what I want, that's when everything became easier. Cuz like, I actually stepped into it rather than kind of just like pretending that it wasn't a thing. Because if you wanna build a great business and if you really wanna have a community, build an audience, et cetera, like you have to accept that this is gonna be your reality and there is responsibility there. And so if you are trying to shy away from that and just sugarcoat it, then I think you are going to eventually crumble down. Because how or how if you're not able to accept responsibility for what you're doing, yeah. How are you gonna kind of be able to support your community and your team and take the right decisions. So yeah, that's kind of, that's kind of in a roundabout way, what I had to come to terms with over the last few years.

Gary Henderson: 55:28

That was such an amazing answer. Trust yourself. Trust your intuition, trust your experience. Give yourself credit for where you're at. Know you'll make the right decisions or know if you don't or you make a little mistake that you'll learn from that lesson and move through it. Do. Lauren, if you were starting over today, you are brand new. And right now, today, 2023, we're recording this live on May 19th, 2023, and you had one year. What would you do and what would your goal be in that year for your business? If you were starting from scratch right now, if you were casually creating content, half-assing it on Instagram, you didn't really have a engaged audience, you had a few fans, but you were gonna start today, you were gonna give it one year, what would you do and what would your goal

Lauren Tickner: 56:15

be for that year? The first thing I would do is make sure that I have proper strategy for social media, cuz just half asking and posting content for the sake of posting, that's not a real strategy. And so I think a lot of people, it gets to like 8:00 PM and they're like, shoot, I haven't posted today. They go find an old photo, type up some random inspirational caption and post it. But that's not a strategy. So I like to look towards content creation with three different lenses. So the first lens is ensuring that I'm getting myself seen as a credible authority figure. So simply put top of the funnel content. So how can you ensure that anyone that's seeing you for the very first time when they see you, they're gonna be able to answer the question in their mind? Why should I listen to you? So when you're creating that type of content and every single week, my thought process is I wanna make one. Long form piece of content to hit these people every single week. So you put on your top of the funnel spectacles and you essentially start and lead with the hook in the sense that it's gonna allow your dream audience members to read that first line and think or listen to that first line and think, okay, this person, I wanna listen to you. So in my Twitter bio, for example, as you said, it says, I became a millionaire by the age of 23 without only fans, multi-level marketing or daddy's money. Right? That's kind of funny because it's just my, my banter. But the reason I say that is cuz I know that people that are on that platform are probably finding me for the first time because I know, yeah, that platform kind of is a little, the algorithm runs in like a bit of a weird way where it's, for me personally, it's just a new audience. So any content that I create top of the funnel, I'm always answering like, why should you listen to me? Why should you take me seriously? So once a week, doing a long form post about that. Then the second thing is the middle of the funnel content. So this, you have to put the lens on and think to yourself, okay, well these people, they already know who I am. They already trust me. So when I'm talking to these people, I need to help them realize and identify that I'm the best person to se serve them with what it is that I'm offering. So when you're creating that content, it's all about the tactics and the strategies that you use to support your clients. What are the frameworks? What are the methodologies? How do you actually get them results? And that can often be done really well through a client story or a conversation that you've had with a client or the steps that you took with one of your members in order to get them that result. And then the bottom of the funnel content is literally okay. People know who you are, they know what it is that you do, but they just need an opportunity to buy. And so this is really just about giving them that opportunity and giving them the chance to raise their hand. So this is where you can just put like a direct offer out there to actually get them to raise their hand and to come in towards you to actually get that help. So typically for the top of the funnel, I suggest one piece of long form copy that goes on. Every platform just might as well just copy and paste it everywhere. And, um, that goes once a week. Then for middle of the funnel, a long form kind of thread style tactical that goes up once a week and then a bottom of the funnel. Long form storytelling style, which kind of showcases how exactly it is. Um, for example, like I think for, for a lot of people, if they're brand new and starting out for bottom of the funnel, the best thing can actually do is to share your story and to get people to say to, to, to raise their hand if they actually wanna get the help that you can create for people. And then two posts a week, which is just direct. So middle of the funnel, just give out a freebie like comment if you want, whatever it is that that freebie is, then you can send it to all those people, have a conversation with them, and then get them onto a sales call and enroll them. And then bottom of the funnel, short form style, just a direct offer as I said. Um, and I don't think it needs to be more complicated than that one. Your first beginning, just five posts a week. Really, really simple. All of them have a call to action and then prioritize the people that are coming in for the bottom of the funnel content. You wanna have a different keyword that they come in for each of those three styles of content so that you know to prioritize the bottom of the funnel people. Then second priority is middle of the funnel cuz they're interested in learning more. Bottom of the funnel, they have direct intent in actually working with you. And then top of the funnel, probably like, unless you have really tiny lead flow, those people to witness, like for example with us, we have too much lead flow that the top of the funnel people. We let them have the freebie and explore for themselves more, um, more about what we offer just because otherwise it would just be too much to, to be able to consume and, and to talk to. And then that's really all I would focus on, on social media until we can get that consistent. Then moving on from there isn't really necessary. But the main thing is ensuring that whatever you're posting on social and whenever you're getting those middle of the funnel and those bottom of the funnel people to raise their hand, ensuring that that content is directly related to what is that you do for business. And then having one single package that's sold between 2.8 to 10k plus selling that and ensuring that you really get results to people doing that consistently for a year is literally all you need to do. Like people overcomplicate things so much cause they don't immediately get results. They do get some result and they have all this great idea for all this new stuff to do. But I think that's what kills people. And if people just focus and do less, I think they would have businesses that they love and they'd be able to really, really get better results for their clients and focus on making the content that they like making that connects with their audience. So maybe I went through that too quickly and if you want me to go into more detail, I'm happy to, but that's where I would focus if I was starting from scratch.

Gary Henderson: 1:01:58

No, I think it's perfect. Five posts a week, um, one solid offer. And what's a realistic goal for someone that's starting out? They're, they're not consistent, but they're gonna take your advice. They're gonna do their five posts a week, their their long form and their short form. They're gonna have call to actions everywhere. They're going to do it consistently. They're gonna have a great content strategy. They're gonna create one package between 2.8 K and What's a realistic goal for that person in a first year?

Lauren Tickner: 1:02:24

Well, this is where it's really hard to answer that because for example, I remember just last year, one of our clients, she. The year before in 2021, she made eight K profit in the whole year. And then after she started working with us in like 20 days, she made 67 K profit. So what was the difference? Well, she had the right strategy. That's literally all. And then for example, like some of our other clients who come in after three weeks, they haven't made anything. Why? Well, because they just, they deploy in a different way. They don't take it serious or they don't show up straight away, or they need to work through more stuff in the beginning because for them, this is so, so scary. So everybody's different. You know what I mean? So like some people in their first year, they can, they can make hundreds and hundreds of thousands, whereas others, they kind of just stay where they've always been. Right. And it really, I think the biggest thing that makes the biggest difference is focus, or should I say lack of focus. So for example, the clients of ours that get the best results, the, like the one that I just mentioned or like are some of our other clients that go from, you know, just basic kind of type of monthly revenue to like really, really high, high figures. The difference I would say is like, how badly do they really, really want it? And interestingly enough, a lot of our clients that we see do end up getting the best results. They actually have kids. And I think that's actually, I don't have kids personally myself, but I feel like it makes people want it more because they wanna be able to spend time with their kids and they end up focusing more. That's just been an interesting correlation that we've seen. Um, But that's not to say that you have to have kids to be successful with this. I obviously don't, but, um, yeah, I mean, look, I would love to give an exact answer, but I, I just can't because I, I would say it really depends on what do you wanna make out of it. You know, like if you are, if you're gonna post on social media just to grow a following, that's cool, but you can't expect to make any money just from having a following. It doesn't work like that.

Gary Henderson: 1:04:22

I think that's a perfect answer. You know, you didn't set up unrealistic expectations. You told people that they could make whatever they wanted. You said they just have to focus bonus points if they have kids so they can go get busy before they come and hire you. Um, but I think it was an absolutely perfect answer, Lauren. So where can our community connect with you if they wanna follow? You said Twitter's kind of new to you. I hang out there a ton. I get, I don't know, I think today I've had like 150,000 impressions organic through Twitter. Um, so I hang out there a ton right now. But where, where can people connect with you? What's the website? Instagram? Is that the best platform? Where, where should we connect?

Lauren Tickner: 1:04:59

Yeah, Twitter's cool. It's just my name, Lauren Tegna. I think it's just, yeah, the same username that I have here. Lauren Tegna. Any platform's. Cool. Um, I actually would say Twitter and Instagram are probably the best. I, I do use LinkedIn. Uh, that's the thing. We, we copy paste the content everywhere. I dunno why people don't do that. You would get so much more reach if you just copied and pasted everywhere. For example, on LinkedIn, sometimes I'll post and even though on Instagram I've got like, I don't know how many times. More followers. A lot more followers. The really crazy thing is that sometimes on LinkedIn it gets multiples. Multiples more. Yeah. Look, this one, this post, this posted really badly on Instagram here it has 40,000 impressions. So crazy. That was on LinkedIn, but yeah, whatever platform you like the best. You can find me, Lauren Tegna.

Gary Henderson: 1:05:51

Well, perfect. I put your notes there and I wanna ask you if you can do me a favor, I promised our community today that I would give, um, 250 Gary Coin away to someone here live. So I was wondering if you could kinda look in the audience. I'll tell you if you pick one of our team members or or my wife. I don't know if you see Peyton down there, but I was wondering if you could look at the audience and just pick someone and, and we'll give them some Gary coin for being here live and hanging out

Lauren Tickner: 1:06:12

with us today. Okay. Let me pick somebody. Um, I wanna pick Flower. Did I

Gary Henderson: 1:06:29

see it right? You did. So let me send, I'm gonna send it right now. It's gonna come out live. Um, yeah, I'm gonna do it right here, right now. It'll deliver, um, Right there. It just went 250. Gary Coin was just sent over. Um, thank you.

Lauren Tickner: 1:06:46

I like her profile pick. It's very

Gary Henderson: 1:06:48

cool. I think it's cool to let, like to see where the energy takes you to see if it's, you know, is it the flower, is it the profile pick? Is it the, the, the different name? Um, I think it's cool. I think it's, you know, we've got tech that just picks random people, but I think it's kind of fun. Um, but thanks for coming in today. I like it. It's been phenomenal. It's been such an amazing conversation. I can't think of anyone better to have on as our first female guest. Um, and I, I learned so much when I hear you talk and I like to hear that you've simplified things because when you and I were on Clubhouse, you were, you were building sass and you were, you were growing and you were scaling and you were kind of all over the place and I felt it. And it feels, you feel centered now. You feel grounded and you feel like you're ready to, to kind of grow and scale in a different way these days. So it feels really good. Thank you. Yeah, no, this is

Lauren Tickner: 1:07:38

really fun and the community that you've built here is awesome. I can see everybody engaging and uh, very, very special. So yeah, you guys should be, uh, happy to be here with Gary cuz he's a badass. And uh, well it's very cool to see every audience, everybody here and how engaged they are. It's, it's awesome. This is what you guys should all be aspiring to build with your audience, that's for sure.

Gary Henderson: 1:08:00

What an amazing session with Lauren, it was our largest live session yet. See every single time we jump into the studio with a guest. If you're a creator inside of Garry club, you get a live access pass. So you get to come in. You get to hang out in the crowd, you get to interact and engage with Lauren. You can ask questions if you have them. We had our biggest live audience yet. We had 48 creators live in the studio with Lauren. Our first female guests and boy, did she bring it? As I said. My opening. She really hit home with me on trust herself. She laid out an insane strategy to get started, create your top of funnel content. So you're an authority. Middle of funnel with your tactics and your methods. Bottom of funnel with your direct CTA offers. So no matter where you are on your journey right now, You can create a package. You can monetize your audience and you can start making money. But you have to trust yourself. You have to get out of your own way. You have to get past your limiting beliefs. You have to know that you're worthy. I have to know that you can do that. And the best way that I've ever found to believe in myself is to surround myself with others. That believe in me too. So my invitation to you today. Is to come and be a creator in our community. Go to gary.club/discord. So open up your browser right now, right? Open up your mobile phone, pull it out. If you're on your phone. If you're sitting at your desk, right. And you listen to the podcast. I know you're probably multitasking. All right, come over here. Open up your browser. gary.club/discord. Open it up and join our community. Come say hi, come introduce yourself. Come tell me what you thought of this episode. But come jump into the community. Gary dot club's slash discord.