Gary Henderson: 0:00

My name is Gary Henderson, and I built the creator studio to show you what's possible. I look in life. It's not always about. What, you know, More times than not. It's about who, you know, And one of the most connected people in the world. Is Steve Sims. Today in the studio. I talk with Steve about. Kind of building relationships and leveraging relationship capital. Right. Yeah. There's money and, yeah, money's great. But sometimes having access to something, sometimes being able to leverage an opportunity, sometimes getting to have a conversation with someone. Is worth more than money could ever buy. So go ahead and hit the follow button on the show. I never want you to miss one of these episodes. And get ready as we jump into the studio with steve sims All right, let me get Steve up here. Welcome into the studio, everybody. Let me get Steve up on stage. Glad you're here with us today. Hey, Steve, how are you?

Steve Sims: 23:16

I'm good. Can you hear me? Okay.

Gary Henderson: 23:17

I've got you loud and clear. Can you hear me?

Steve Sims: 23:19

Lovely. Yeah. I can hear man.

Gary Henderson: 23:21

Perfect. Well, welcome to the studio. Um, I'm going to set the tone for today just a bit. I, I've been a fan of yours for a while and you do something that I just think is fascinating and you, I heard in an interview you were having with Travis Chappelle that you talked about why you started your concierge company was because you wanted to have conversations with really cool people. And...

Steve Sims: 23:45

simple as that.

Gary Henderson: 23:46

Yeah, and that's exactly why I started my podcast is why I started my community is I wanted to learn from some of the best People in the world and I wanted to have conversations with them And I wanted to help other people the people here in our audience today and the people that'll listen to the recording of this I wanted to help them. So I want to focus our conversation today on two things Mindset and access. And I want to talk about the mindset that we need to go for stupid. And when I want to talk about why access to things is so important, does that sound good with you?

Steve Sims: 24:15

Yep. Sure. Sure. It sounds good.

Gary Henderson: 24:17

Awesome. Awesome. So Steve, you high school dropouts, you know, got a job in the stock market transferred to, I think Hong Kong and, and like five days in guy. and decided to stick there. Tell me what's going on in your mind. Why do you stay after you're getting fired and you're in this odd country and you've only been there a few days?

Steve Sims: 24:41

I took a risk and a lot of people are scared to take risks. And as a bricklayer with no financial qualifications whatsoever, I've managed to get into basically 60. Applicants that were being flown to Hong Kong to set up this new branch of a bank So they hadn't really paid too much attention To the caliber of people that they were inviting. Um, and I somehow can like got into that when I landed in New, uh, when I landed in Hong Kong, I was there for 24 hours on the job before I was fired. My, my shortest career ever. Um, I had two choices. I stuck it out to see what this new. Greenery this new land could provide for me or I went back to London where everyone would be going Well, what did you expect you idiot? You know, you had no qualifications You were clearly out of your depth and I would then rejoin all the naysayers that we called friends at the time So I never had any shackles I also never had any excuses And I never had anything to fall back on So when you're actually stuck in the middle of a boxing ring and you're told well, that's the guy that's gonna kill you You only have two choices run away or kill him So I thought i'm gonna stand and fight and to really see what i'm made of and that's what I did. Um, Again failed at many other jobs until finally I started thinking Need to have conversations with people that are more successful than me. And the beautiful thing about entrepreneurs is we're wired differently. We're very dysfunctional. We're not the same as anybody else. When everyone sees a rainy day, you see the opportunity to sell umbrellas. So when I was looking for something, that's what I would see. And when I'm not, when an entrepreneur is constantly looking for opportunity. That's all they're going to see and quite often in the weirdest places in the planet.

Gary Henderson: 26:41

Yeah, it's, I mean, it was a super weird place. You landed as a bouncer at a nightclub, right?

Steve Sims: 26:47

Yep. Yep. Exactly. Exactly. But, but that's, that's a perfect example of the mentality. So God made me big and ugly and scary. So it was a perfect solution for my looks, but the two other meat heads at the door, all they wanted to do was basically save the blood off their shirts and go home with the latest hot girl that turned up to the bar. Me, I saw an arena of people. This to me was an education on human interaction, psychology, um, physiology. You know, how to, how do affluent people walk? How do they talk to each other? Those people that pretended it's a classic thing. You see the guy that's got a little bit of money, but he spanked out his credit card on an expensive watch. That's the kid that has always got his shirt sleeve pulled up so everyone can see the watch. The guy that's got a bunch of money that doesn't, he's neither not got a watch on or he's just being covered by his shirt because he's not doing it for you. And I got to see this and I got to pick up on it and I almost quite simply got to interview them at the door. I'd be like, hello mate, how you doing? Oh, what are you celebrating tonight? If you've got the chest puffing, oh, you know. Just landed a billion dollar deal. I'm some hot shit. You'd be like, oh great, enjoy yourself, and you would discard the guy. If you spoke to another guy, he's like, ah, just got together with me mates. We haven't got together for ages. I'd be like, let me see if I can get you a great table, you know? And they'd be like, ah, cheers, but when you start getting that kind of interaction, you could pick up on people. So that was my first education. On how really rich people interacted with each other and how the wannabes did and it hasn't changed

Gary Henderson: 28:29

And I find it fascinating because you, this, this, this meathead that was at the door had what they wanted and you were the, you were the middle, you're like, you were standing in the, they couldn't get in past you.

Steve Sims: 28:42

That was a very temporary thing and that was the problem Um once they got once they got into the door that's again the classic thing today a lot of people look at the sale as the end of It's the beginning of the relationship. So once I've interacted with them and I know what they want to get up to, and I bring them into the, uh, the nightclub, then what I would quite simply do, um, and it actually annoyed the manager, but he couldn't fire me for it. I would end up patrolling the nightclub and just going over to people going, Hey, how's the night going? And continue the conversation. Is it going as good as you expected? You know, and because I was on the door, I knew where all the best nightclubs, restaurants opening. I knew I was like the Google of the nineties of night, nightlife in Hong Kong. So I was able to go, Hey, want to go somewhere else? And I would give them what they wanted in order to continue the relationship rather than just ending it by them walking through the door.

Gary Henderson: 29:43

I find that absolutely fascinating that at that part of your life you knew the value of of just access because that's what they wanted. They wanted access to you and access to the things that you knew that they didn't know. You wanted access to them because you wanted their knowledge and to continue the conversation and you all were exchanging access and I just find that fascinating.

Steve Sims: 30:03

Shouldn't be though. Should it, you know, now we're very guarded. Um, I realized, you know, bear in mind, this is all happening in the nineties. So I didn't have Instagram to tell me how. Inadequate my life was so I knew how inadequate it was and I knew I never had any mentorship And I knew all the people I knew in East London were just the same kind of meatheads as me So there was no benefit there. I knew what I wanted That's the problem today. Most people don't know what they want. They want a million dollars. I hate to break it to you, and this is going to sound obnoxious, but when you've got that in your account, it's not eternally sunny every day and you're not walking on water. And if you're in most big cities, LA, New York, London, you're still fucking broke. So it shouldn't surprise you to when you get to that, Oh, once I hit this, I've made it. And then you get there and you're like, Oh crap. So a lot of people don't know what they're going for today. And they're very misguided. I knew I needed to have a room full of successful people. That was my goal. I wanted to have a Rolodex where I could communicate with successful people that would educate me rather than just. Tolerate me. Um, that's what I went for. I just found it on the door of a nightclub. Oh,

Gary Henderson: 31:18

I just find it absolutely fascinating. A, you know, an unlikely spot, but something that led you to an amazing career. So over, over your life, you've gotten to have like, you've had some really cool conversations with people. What are a couple of the ones that stand out to you?

Steve Sims: 31:35

worst ones um, I actually Teach coach train and speak all over the planet on the ability to communicate And to ask the right question and i'm only qualified to do that because for many many years I was bad at communication and I asked the wrong question. I remember years ago And this has always stuck in my mind. I was at this pub And we'd had to leave because we never had any more money for beer. So we were just about to get on this motorbike and it was me and my two buddies. So I'm about to get on this bike. I've got a crash show on me in my hand, you know, typical biker in East London. And this guy turned up in a nice car. I can't even remember what it was. It wasn't a Ferrari or anything, but for start it was a car. It wasn't some shitty little motorbike like I was on. He turned up, he got out, he had a jacket on. And his girlfriend got out and they looked beautiful. I thought, that's the world I want. And this guy, I'm sure as shit, ain't gonna be going in there, worried about how many quid he's got in his pocket, to be able to pay for the beer. So for that reason, I was consumed to know why this guy was successful enough to be able to go out like this. And I wasn't. So I literally just barreled up to him with my crash helmet in my hand. And I went, hey, hey, hey, how come you're so rich? Now you imagine, I'm 240 pound of ugly. When that's coming at ya, with that amount of passion, that question, what do you think he did? He told his girlfriend to get back in the car, he jumped in the car, and I'm not kidding you, he wheelspanned out of that pub car park. And I turned around to my mates, because all I wanted to know was, hey! Give me some information. Educate me. How come you've got it and I haven't tell me what I need to do. But I went about it all the way wrong. I turned around to my buddies who were just laughing and they said, would you talk to you if you came at me, uh, came at you like that? And I realized that it wasn't so much. The passion and the desire. It was the delivery. If you want a great answer, ask a great question. So I learned how to, and I tweaked it many many times, how to ask the right question. In fact, I've run through it with you because it, it may help your audience here. I used to go up to people and I used to go, hey, I've got a question for you. How come you're rich and I'm not? And I would ask that question. And I've always believed brevity is the best resource for lack of confusion. The shorter the question is, the lower the chance that they're going to get confused as to what you're after. So hey, how come you're rich and I'm not? Now, if I ask that question, the first thing you do is you think about a number. How much money do I have in the bank account? How much is in the portfolio? What are my stocks? What is my real estate? You think of a number. Rich. Calculates to a number. I've got 10 million. It's a kind of a funny question and I never got any good answers. So, okay. I'm not getting a good answer. Must be my fault. I'm asking a bad question. So my next question would be hey, how come you're wealthy? Now, wealth, that can fall into so many other different categories. And I would get people who say to me, Would you know what it is, Steve? I found God. You know, I married my wife. I had kids. And I'm thinking, well, I'm not gonna join your church and marry your wife. So, that doesn't frickin help me. And then the third tweak of the question was, Hey, how come you're successful? And I'm not, that's what first opened up the gates. That's what first taught me that the first response to that was always mindset, how you saw things, how you saw opportunities, how you saw people, how you treat those opportunities and people. And that's what got me the answer. And even today, I will walk up to people and I go, Hey, I've got a question for you, man. How come you're successful when so many of the planet are not? Because I kind of deem myself as successful now, but now that's the question that I've tweaked it to. And that was the turning point for me to start getting the nuggets that I needed. And the beautiful thing is, when someone gives you some information, you've got to be an absolute moron. You've almost got to go out of your way to go, That's brilliant, Warren Buffet gave me that information, Steve Jobs, Tim Cook, you know, Jean Paul de Jouy, The Pope, they gave me these answers, They gave me these nuggets, they gave me this mindset. Yeah, I'm going to ignore it. It's when you're really in a position of all you've got to do is adopt that mindset and see it happen. You don't get slimmer by buying a diet book. You get slimmer by the actions of that diet book. And the first one is, don't eat so much and start walking around. And the downside is today, people don't like doing the work. And so by getting to understand how successful people are successful, You've then just got to adopt what they do. Emulate. Repeat. Replicate. If you know someone in your space is successful, replicate that day for one month and see what it does to you.

Gary Henderson: 36:53

I agree with you just a million percent. I really do. Um, you know, that magic of asking about success that's, I could see where the perspective shifts. I could see where the conversation shifts. I could see where you're asking the question to get the answer that you want. Um, and it pushes in that right direction and then definitely replicate it. Steve, as all these people were telling you this and they're giving you great advice, all these amazing, amazing entrepreneurs and people throughout the world. Thank you. Did you ever deal with imposter syndrome or feeling like you just weren't capable of doing it?

Steve Sims: 37:27

Actually, no, because I knew I was incapable. You see, the beautiful thing from not having anything to show off about, and this was one of the weird things, I didn't have a fancy watch. So I couldn't compete with you. You know, you turn up and you've got a Rolex Explorer, someone's going to have a Rolex Daytona. You turn up with the Notam RPG, someone's going to turn up with a Patek Philippe. There's always that kind of one up on the kind of wrist jewelry for a guy. Turn it up, I've got no watch on my hand and I've got a crash helmet in my hand. So I never had any imposter syndrome because I knew But hey, I'm not at your level. I knew exactly where it was. In fact, here's the funny thing. It was, I was not doing any of the concierge work to become a concierge. This was a means to an end. If I could get you to play a piano without one, John, if I could get you married in the Vatican, if I could close down a museum, Uh, in Florence. And I'll give a shallow plug. I've written a book called Go For Stupid and I've written another one from Blue Fishing. You mentioned it at the beginning. Both of these tell stories of the weird and wacky stuff I did for millionaires and billionaires but wasn't the focus. The focus was if I can satisfy your need, which in most cases was a great cocktail story or some amazing experience. Then I could meet you the following week for lunch and just go, Hey, Billy. So how did you build up your, your empire? How did you start business? Where did you come from to get to the position you are now? I was able as a friend to have that interaction with them. And so that was always my focus, but I very, very clearly knew my place. I'm the guy that doesn't have your bank balance. In fact, if you're not paying for this lunch, I'm probably not going to be able to afford it. Um, but I'm looking to get as much information as I can before I really start kind of owning my space. But I didn't realize is that I was actually starting to make. And I've never paid attention to money because I'm shit with money. My wife looks after everything there. So we were starting to make good money. We were now living in a penthouse. And so everything was good. I'm still riding around on motorbikes, still riding around on motorbikes. That I don't have a car. And I'm very happy with that without recognizing who I had connections with and the money I was making. I was still on the search. And when you're in the battle, not looking at anything else. So I was looking at this growth. I didn't have time for imposter syndrome. Here's one less than that Got talked to me years ago. Imposters don't have imposter syndrome. They know what they're doing, okay? With us, if you've got that little bit of element, it's usually because you start out of going, Oh my God, look at those people, they're better than me. But you know the funny thing is, when you get in the right room, they're just as fucked up as you are. And you'll be amazed that you may not have millions and billions. I speak, I was at an event last week and speaking to this guy and he was making half a million a year. Nice numbers, okay? Didn't have a big team, most of it was net, half a mill a year. Uh, sorry, sorry, half a bill a year, I apologize. 500, 000! It's just ridiculous numbers this guy's making. And we were looking at something, and I noticed his social connections weren't accurate. And they were slightly misleading, because he had changed the website and stuff, but not all of them. And we sat down over lunch, and we went through it, and he was like, I didn't see that. And, uh, we were focusing on his brand continuity. And he had not had the time and no one in his company had ever focused on it. And at the end of it, he was so happy I'm out with him this weekend. And he got me VIP tickets to a motorcycle event that I fancied. He was like, you know, I've got a connection. He made a phone call, came back. He went, you're my guest. I get to spend the afternoon with this guy on Sunday at a motorcycle event because I took enough time to look at how can I add value. And it came off.

Gary Henderson: 41:45

How did you learn the power of relationships?

Steve Sims: 41:52

Ah! So I'm selfish. Um, and the downside is, today most people, and I always do this, I'll go on stage and I'll go, Hey, how many of you are selfish? You may get two or three people stick their hands up, but we're taught by mum that being selfish is a bad thing. You know, share your sweets. Oh, don't be selfish. That's bad. That's negative. Screw that. I am 56 years old. I ain't getting any prettier. Every single minute needs to be worthwhile, okay? I need to understand, you know, what is the benefit and the point of what I'm doing. Now, I know if I can satisfy your goals, if I can get you to, I don't know, Do a duet with Beyonce. I know you're happy rather than just money. What can I get out of that relationship? Well, I can get leads. I can get support. The good thing is now, and I actually did a video about it the other day. If you've got a problem, You can go to your room, and I'm always referring them to as rooms. If you can go to your room and get that problem solved, you've created the right room. How many times do you sit there, and I call it the coffee syndrome, you're sitting at a table, and all of a sudden you start talking to your mates, and you're going, Hey, I've got this idea, I'm gonna do this, and I'm gonna scale it, I'm gonna franchise it, this is gonna be, then I'm gonna take over this. And all of a sudden your mates start looking at you like you've gone nuts. And at that moment in time you go, Oh shit. Yeah. They're all looking at me weird. And you've got two options. One. Change your table to elute your dreams and aspirations to meet their standards. Sadly, most people go for number two. When I was going through that, I was very quickly to look at my table and go, you know, my ideas aren't crazy, just at the wrong table. And then I would go out and try and find people that the next time I say that. People would look at me and go, is that it? Not gonna push harder than that Steve? That's the room you need. So I realized relationships are there to benefit both parties. If I can bring value to you, like I did with that guy with the social, and then what did he want to do? He didn't want to pay me because he knew that would kind of be disrespectful. He wanted to do something would make me happy. It just happened to have the ability and of course now Hey, I'm going to enjoy the motorcycle show, but I get an entire afternoon with just me, my son, and him. And that's going to be a powerful afternoon that I'm very giddy about.

Gary Henderson: 44:32

I think this is just, like, I am just, I'm absolutely fascinated. Relationships are really, really, really important to me. I've been building them for my entire life and I think that there's so much value in relationship capital. I think money is just money and it can go and come, but the relationships that we have and the opportunities that exist for those. And I am also selfish. I admit that very openly. Um, so

Steve Sims: 44:55

Well, especially, especially with AI. You know, everyone's kind of like sitting there going, Oh, AI this, AI that. The bottom line of it is you, you have more ability to grow if you've got the right support system around you. And a lot of people, they look past that.

Gary Henderson: 45:14

they do. I agree. So Steve, you said in your book title is the art of achieving ridiculous goals. Your subtitle. So you use the word achieving, not setting goals. Like setting goals is way more popular than achieving goals. So why is the art of achieving goals so important?

Steve Sims: 45:35

There's nothing genius in an art and an idea. The genius is in the implementation. And anyone that's ever actioned a half baked idea stands a better chance of affluence in their perspective of it than someone who's got a brilliant idea that's just done nothing with it. So everything is about the achievement. I don't care about the planning. I don't care about the conception. I care about the implementation and the action. And the downside is most people today, they plan for perfection. Perfection is a blue unicorn with three testicles. It doesn't exist. You've now got to realize that everything you do, everything you do tomorrow. The first time you ever do something new, it'll be shit. I'm, I get, we don't know each other well. I'm gonna go out on a limb here, Gary. Pretty, well, not pretty much. I'm gonna guarantee the first time you ever did a podcast, an interview, any lives like this, I'm gonna go out on a limb and say it was pretty shit compared to what it is now.

Gary Henderson: 46:44

I think you're right.

Steve Sims: 46:46

Because the idea, and Harvey Mizell coined it well, Get going. And then get good and if we try something with it, or that felt awkward Danger the disaster the crime is to stop doing it growth is when you go. My god. I did a bad interview I'll tell you a funny story about podcasts I launched a podcast the art of making things happen and I said to ari maizel Um, i'm gonna do this podcast and he's like great I'm going to help you with the algorithms. One, he knows, I know nothing about tech. Oh, this fancy word algorithm. He had me at hello. I'm like, Oh, great, great. Brilliant. Thank you. The first thing you got to do is you've got to record 18 episodes. Cause that's how the algorithm in Apple works. Record 18 episodes. Call me when you've done them. Alright, great. So I started recording 18 episodes and you know, going through it, going through it, going through it. I had to start off with a yeti, shitty little mic, ended up building up to a different mic. Yeah, blah, blah, blah. I did these 18 episodes. And I phoned up Harry and I went, I've done them! He's like, great, the next thing. Go back through those 18 and ditch any. Just hit delete. They're embarrassing. You wouldn't want to see the light of day. And you don't want any listening to you. Came out with four out of those 18, four. And I went back to the other guests going, there was a problem with technical. It actually, you know, killed it. By the way, I know it wasn't the best interview you've ever had, but I've been doing a lot more since then. Please, please, please, let's do it again. And luckily, they all did again. But I kept one of my early ones. Because it was so shit, that I always wanted it to be my benchmark for where I actually came from. Now, it had nothing to do with the algorithms. He was just doing it for me so that I understood how bad they could be, and to save myself that public humiliation of having it too bad. Now, those are even up there. And if you go all the way back to the You'll be able to look at those ones and then listen to the other ones I've done and go yeah Yeah, it's different and you know what it's like there is an art and a different skill set Depending on what side of the mic you're on whether you're the host or the speaker So the bottom line of it is we're frightened of doing things for fear that they're not going to be perfect Well, if you suddenly understand that you can wear the t shirt the first time I try anything, it'll be shit. If you give yourself that get out, you'll try more things. And so, that's, that's my whole basis. I'm there to help you achieve and implement rather than just dream and desire. You've

Gary Henderson: 49:39

Achieve and implement rather than just dream and desire. So if someone's listening to this today, Stephen, they don't know what those big goals are. What kind of advice could you give them to set those goals?

Steve Sims: 49:54

got to ha we've all heard about the, the hairy audacious goals. You've got to have a goal. See, if you're out there at the moment and you think, Well, look, I'm making 10 grand a month. Um, I really need to be making more money. The effort that it's going to take you to make 12 could be the same amount of effort it takes to make 30. Most people will only look at the goal of 12. I want to look at the goal of 50. And fail, make 30. I'm not saying you're going to get everything. You know, uh, there's been many, many times I've tried to plan something and it's not gone well, but here's the thing. Whenever someone gives me anything, and I'll give you a perfect example. Um, I was dealing with this billionaire and a lot of people probably know this story that's read the book. So, hey, I apologize in advance, but he wanted to have a dining experience and amazing dining experience. in Florence. I could have gone on to the Italian version of Open Table, got a great meal, uh, contacted the chef, paid him a few hundred bucks to just go out there halfway through the meal, get a selfie, and the guy would have been over the moon. Would I? I went, okay, how far can I take this? And this is how my life's always been. And the more times you do it, the more times you get used to it. How ridiculously over the top could I take this experience? I ended up closing down the Academia de Galleria, the museum that houses the most iconic statue in the planet, Michelangelo's David. Nine o'clock at night, I set up a table for him and his fiancée, future mother in law and father in law, and a best friend was there as well. I set up a table at the feet of Michelangelo's David for this meal in their own museum for the night. And then for shits and giggles, I got Andrea Bocelli to come in and serenade him while he was eating that main course. That was the level of stupidity that I was going to. If I had said to you, hey, Should we go and have pizza in Florence? No, fuck that, let's take over a museum and get Andrea Bocelli to serenade us while we're eating our meatballs. Good laugh! Why shouldn't I still go for it? Because guess what? If I had failed at the Andrea Bocelli, but still got David, that would have been something. I'd have failed with David, but got Andrea, that would have been something. See, today we don't go for ridiculous goals that are laughed at us, because quite simply... Scared of being laughed at. You know, there was an old title that used to say, people used to say, what would you do today if you had no fear of failing? Well, I like to fail because that's where all the education is. But today let's edit that. What would you do today if you didn't care about people laughing at you? In a society of gotcha, cancel, Instagram, threads, whatever, we're actually scared of doing shit now that people would laugh at us, and that's wrong.

Gary Henderson: 53:14

That was extremely profound. Do today what you're not scared of being laughed at. It's, it's very fitting we had an issue where, you know. Cyberbullying and all this stuff was happening in our community recently. And we were talking the other day just about creator safety in general, and creators should feel safe to go be them, and go create without ridicule, and without being laughed at, and without all the hate. So it was very, very timely with this. Are you familiar with Gary Vaynerchuk, Steve?

Steve Sims: 53:45

Yeah, I've worked with Gary and D Rock a few times, very blessed to have been able to share, um, I think about four stages with Gary.

Gary Henderson: 53:53

Do you think this is why Gary's got this goal of the New York Jets?

Steve Sims: 53:58

Um, Gary, first off, Gary doesn't care what you think of his dreams and goals. He doesn't recognize them. Elon Musk doesn't recognize them. Larry Page doesn't recognize them. You see, you've got to be careful who you're listening to. He has a stupid goal. Go for it. Don't go for it. It's your goal. Trouble is, the naysayers, and this is, I've said this before and I get in trouble about it, but you know, we're on Discord, so it's probably okay here. I've always said that poor people are very noisy. And I'm not on about poor financial, I'm on about poor mindset. There are those people that actually love their excuses. They think they're going to be able to pay their mortgage with them, the way they come up with them so many times. Successful people set themselves ridiculous goals, and when they fail, are still 2, 000% above what they would have gone for. to the naysayer.

Gary Henderson: 55:01

You're exactly right. Ridiculous goals. So Steve, what are, like you, you said you're in your 50s. What are your goals? What haven't you accomplished yet that you want to accomplish before your time's up on this earth?

Steve Sims: 55:14

Um, I want to fail more. I want to experience more. Um, I believe the second you stand still and go, well, I've done everything. In fact, I was in, I was in Rome many years ago and this has always stuck with me. I was obnoxiously name dropping here, but I was actually working with the Vatican and the Pope at the time. And I was at this bar one night and uh, the guy wanted to have a conversation with me. I was exhausted and I'm not the guy that wants to have a chit chat about it. I'm not, I'm not very good at networking and socializing and again looking big and ugly is always really cool for that. So I'm sitting there just kind of nursing me old fashioned. This guy just wanted to. Just chat. He's like, Oh, what do you do? You know, you, you traveling? And I'm like, yeah, no, yeah. And so I thought to shut him up, get him talking about himself so I can ignore it. So I said, Oh, what do you do? He's like, Oh, you know, I, this and this. And I, I traveled. I'm like, Oh, great. Yeah. You travel a lot. He's like, I've traveled everywhere. There's nowhere I haven't been. And I thought to myself. How sad is that? How sad is it that in your life, no matter what age you are, and I've been, I've been places to actually turn around and go, there is nowhere I haven't been. Someone actually said to me a statement years ago, which I've always remembered the definition of hell is to meet the man or woman. You could have been. I, I want to be on the other end of that. I want to be the person I could be. So I'm constantly trying new things. I've done NFTs, I've done crypto, I've done books, I've done, you know, TV stuff. I've done loads of different things. Some of it I've been really successful at, some of it I have sucked at. I got educated and I love that growth for me. I don't want to be the same person today as I am in six months time. I want to be someone that's tried new things. I want to be someone that's expanded. I want to be someone that's actually put myself out there. It's one of the reasons I love to coach. It's one of the reasons I love to actually work with people, because you are now my clay to be able to go right. Where are you? Where do you want to be? And how fast do, uh, how fast do we want to get there? I love those challenges. Um, and I always want to push myself. Life is for living. It ain't for viewing. Uh, and that's, that's, that's me.

Gary Henderson: 57:41

Life is for living. It ain't for viewing. So Steve, I've got two last questions for you today. If you could go back 10 years in time and give yourself some advice, what would that be?

Steve Sims: 57:51

Well, that's easy. Stay off the shit whiskey. It'll rot your guts.

Gary Henderson: 57:57

I

Steve Sims: 57:57

Why would I redirect my younger self and remove the valuable lessons he's gonna face? Let's be serious, okay? When you make money, and then you make more money, and you make more money, that's a system. When you do something and you fail, that's the education. And if I was to go back in 10 years time and have my younger self miss out on some of those scars Miss out on some of that empowerment. You see I can lose I can lose everything today I'll know what to do with it and i'll have the room necessary to make it all back tomorrow. So why would I? Uh be so disrespectful Removing those lessons from my younger self. I would just tell him to stay off the bad whiskey.

Gary Henderson: 58:47

think that's an amazing answer. And if you could appear in 2030. And you had 10 minutes and you could only Google one thing, what would you Google?

Steve Sims: 58:59

I saw that, yeah, I saw someone post that the other day. Um, 2013, I can only Google.

Gary Henderson: 59:10

I thought it was such a fascinating

Steve Sims: 59:11

It is a fascinating question, but I'm not quite sure my answer's gonna, well, my answer's not gonna help you. Okay? Because I would Google me. Now, you've got a lot of people here that I would imagine, based on the topic of conversation that we're having, Are in business. Another thing that I ask my people when I'm teaching and speaking is how many of you googled yourself in the last month? And a lot of people see that as arrogance or ego and they're like, oh, not me. Oh, no, I wouldn't do that. Well, don't you want to see what everyone else is making a decision on? Don't you want to see what everyone is basing their values about you on? Now, let's be serious. Google, hey, that never lies, does it? I did a chat GPT a while ago and I literally asked, is Steve Sims a good coach? And the result came back, you're gonna like this, he is. His methods have been questionable, especially after the battery charge. And I'm like, what the fuck's this? Turns out, Steve Sims was a hockey coach that beat up some of the hockey team that didn't do what he told them to. So you can get misdirection. If you don't know what people are saying about you. You can't own it, claim it, correct it, repair. You can't do anything. So in 2030, I'm sure I'm still going to be working, but I would say that I'd probably do what I always do, just google myself just to make sure that, hey, I'm still clean, still got a lack of confusion, and I'm still 100% clear on what it is I'm the solution for.

Gary Henderson: 1:01:01

I love that answer, Googling yourself. And that's, you know, you said, you said, focus on yourself. And you said, figure out your goals. And you've, you've talked about, don't worry about what everybody else thinks. Just, you know, let them laugh at it if they want to, but you just go do it. And you would Google yourself. There's, you said you were selfish. And I think that that is a, um, amazing representation of that. I think it's, I said the price of Bitcoin, because I think that would be kind of cool to know what that's going to be. But, you know,

Steve Sims: 1:01:26

Yeah, but okay, let me put it this way, you know, if I turned around. And I think you're lying. Okay, I know it's your show, but I've got to call you out on this. If I suddenly dumped a lot of money that you didn't have to work for in your pocket, would you really feel proud of that moment? You could buy a yacht and you can sit there moaning about it, you know, while everyone's, you know, giving you a manicure. Isn't there something beautiful about actually constructing something, giving birth to something, and seeing that walk? That's where the real pleasure is. Me, I don't want to win the lottery. Um, I would, I would probably get Claire to start doing more charity work and stuff like that, but I love being given a challenge, getting a few scrapes and scars along the way. But then owning its success.

Gary Henderson: 1:02:16

yeah, it makes sense.

Steve Sims: 1:02:17

You can't own success by just knowing what stock you need to stick a hundred bucks in.

Gary Henderson: 1:02:22

Yeah, you're I feel you for me Bitcoin and it doesn't land for everybody, but I build on the blockchain I have a cryptocurrency in my name and if Bitcoin is where I think it's gonna be then that tells me that all the hard Work that I'm putting in today went in the right direction.

Steve Sims: 1:02:37

There you go. There you go. So you've just called yourself out. You're going to benefit from your success that you put blood, intelligence, and positioning in. That's where the real joy is. I'm happy to know that I'm sitting up here because I put myself here. No one walked onto the top of a mountain. You all had to climb your own way. You got a few scratches along the way.

Gary Henderson: 1:02:57

Yeah, it makes perfect sense Well Steve, where can our audience connect with you at? Definitely go buy your book check it out on Amazon or you know on your website But where's the best places to connect with you?

Steve Sims: 1:03:07

This is really tough. This is a really hard one for everyone. Steve D Sims. I am Steve D Sims, D for dashing, only one M in Sims, Instagram, threads, anywhere you consume your media. Uh, stevedsims. com is my website and if you want to be in my room then I have a group called Sims Distillery that's sitting on the front page. So stevedsims. com.

Gary Henderson: 1:03:31

What a great session with Steve today. If you're enjoying these sessions. It would mean the absolute world to me. If you would join our community. It's Gary dot club's slash discord. So Gary dot club's slash discord. Come and join us. We're a community of creators. We live on the blockchain. We believe in web three and shared ownership and really pushing each other and building and growing and creating together. You can get access to listen to these recordings live. When we bring our guests in, we have over 3000 creators in the community. So if you're really enjoying this content, Go to gary.club/discord. join our community come say hi we can't wait to meet you have a great day